Problem

Revenue teams still spend substantial time on repetitive, essential work such as prospect research, lead qualification, and outbound engagement. 11x positions this as a structural limitation of traditional productivity software: companies need to scale pipeline generation, but adding human BDR capacity is expensive and manual processes constrain growth. The core use case is replacing or augmenting outbound sales development, with one customer describing the equivalent output of 40 BDRs from a single click.

Product / Service

11x builds autonomous digital workers for sales, marketing, and growth teams. Its flagship worker, Alice, acts as an AI-powered SDR that autonomously manages the outbound process from identifying prospects through booking meetings, without continuous human intervention. The platform is intended to operate across channels, create, qualify, and convert pipeline, and provide AI personalization rather than simple rules-based automation.

Market

11x competes in AI-powered sales and revenue automation, within the broader artificial intelligence and business/productivity software markets. Its focus is the go-to-market function, particularly sales development and pipeline generation. The available research does not name specific competitors, but the company says it was differentiated in one evaluation by its real AI personalization and is used by sales, RevOps, and marketing teams.

The company is not pre-revenue: TechCrunch reported that it was approaching $10 million in annual recurring revenue in 2024. Funding evidence indicates more than $70 million raised from Andreessen Horowitz and Benchmark, while PitchBook lists $76 million raised, suggesting substantial investor backing and commercial traction.