Problem

Adaptive Security addresses the human side of cybersecurity in an AI-enabled threat environment. Employees use AI tools that security teams may not know about, while attackers use generative AI to produce convincing spear-phishing emails, vishing calls, and deepfakes that can bypass conventional filters. The core pain is scalable social engineering: organizations must prevent employees from trusting fraudulent messages, voices, and identities before those interactions become security incidents. The available materials do not quantify the financial loss avoided, but the economic rationale is reducing exposure to costly AI-enabled attacks while lowering the burden on security teams.

The main use case is preparing and testing employees against realistic, multi-channel attacks—especially AI-generated phishing, voice impersonation, and visual deepfakes—and then using the results to focus intervention where risk is highest.

Product / Service

Adaptive provides a per-seat human-security platform that combines AI-tool governance, employee training, attack simulations, email and browser protection, and real-time interventions. Its platform develops a risk picture for each organization, uses that picture to assign targeted training and simulations, and applies policy controls over time. For email security, it connects to the existing email environment through an API, analyzes inbound messages with behavioral, intent, and large-language-model signals, quarantines threats before employees see them, and feeds detections back into training and risk scoring rather than replacing Google Workspace or Microsoft 365.

The benefit is a continuous feedback loop rather than static annual awareness training: employees practice recognizing the attacks they are likely to face, security teams can measure and prioritize human risk, and detected threats can be stopped before reaching their intended targets.

Market

Adaptive competes in security software at the intersection of security awareness and phishing simulation, email security, and AI-powered social-engineering prevention. The supplied evidence does not identify named direct competitors. It does indicate differentiation around voice-AI and visual-deepfake simulations; a Lennar case study says that no other vendor offered the same capabilities, though that is a customer-specific claim rather than an independent market comparison.

The company has clear commercial traction rather than appearing pre-revenue: its website says it protects more than 1,500 customers worldwide, while its company profile says more than 1,000 organizations run the platform and that Adaptive has raised more than $150 million from investors including NVIDIA, Andreessen Horowitz, Bain Capital Ventures, and Citi Ventures. Pricing is per seat, consistent with an enterprise software delivery model that scales with the number of employees covered.