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- Business
Financial Servicesand 1 more business valuesLess
- Software Applications
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- Financial Services
- Ecosystem
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- Customers
- Consumers
More details
- Organization type
- Commercial Company
- Ecosystem
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- Business
- Financial Services, Software Applications
- Specialization
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- Market
- Financial Services
- Customers
- Consumers
- Delivery models
- Hosted Software
- Revenue models
- Transaction Fees, Subscription
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About
Anfin builds a multi-asset trading platform for Vietnam’s retail investors, covering stock investing and commodity derivatives. Its differentiation includes fractional trading, investor communities, and regulated access designed to make investing more accessible to underserved individuals.
Market
Anfin competes in Vietnam’s digital brokerage, retail investment, and wealth-management market, with AnfinX extending its offering into commodity-derivatives trading. It positions itself as a modern, fully digital platform that democratizes investing for retail users through beginner-friendly design, low starting capital, fractional trading, education, and community features.
Vietnamese retail investors, especially Gen Z and millennial individuals aged 18–35, with a strong focus on first-time or beginner investors. Anfin’s low-entry positioning is reflected in its beginner-focused app design and advertised starting capital of VND 500,000.
At a Glance
Problem
Anfin addresses the difficulty Vietnam’s retail investors face in accessing and navigating financial services and wealth management. Its stated mission is to help underserved investors manage the complexity of investing across Vietnam’s stock market and the country’s underutilized commodity market. The core pain is therefore one of access, usability, and confidence rather than simply a lack of investment products.
The main use case is making stock investing accessible to more individuals, including people who may be unable or unwilling to buy whole shares. Fractional trading and in-app communities are designed to lower practical and informational barriers, while the broader platform extends the use case into multiple asset classes.
Product / Service
Anfin is an app-based, multi-asset trading platform for retail investors. Its stock-investing product connects users with brokerage partners and routes orders through Vietnam’s regulated exchanges, while providing investment tools, fractional trading, and in-app communities. This delivery model gives individuals a simpler digital interface for participating in markets without requiring them to manage the full complexity of traditional brokerage access.
The company also operates AnfinX for commodity derivatives. AnfinX describes Anfin as an official trading member of the Mercantile Exchange of Vietnam and emphasizes regulatory oversight by Vietnam’s Ministry of Industry and Trade. The business monetizes through trading commissions and VIP subscriptions, and explicitly says it does not rely on payment for order flow or selling user data.
Market
Anfin competes in Vietnam’s fintech and consumer-investing market, spanning app-based stock investing and commodity-derivatives trading. Its closest competitive set is likely digital brokerages, retail stock-investing apps, and authorized commodity-trading platforms, but the available evidence does not name specific competitors. Anfin’s differentiation is its combination of fractional stock trading, investor communities, and a stated multi-asset focus.
The evidence indicates that Anfin is an operating, revenue-generating business rather than a pre-revenue concept: it reports trading commissions and recurring VIP-subscription revenue, and it is listed by Y Combinator as an active Winter 2022 fintech consumer-investing company. AnfinX’s exchange membership also indicates operational participation in the commodity market. No user, transaction-volume, or revenue figures are provided, so the scale of traction cannot be quantified from the available research.
Founders & Leadership
Funding History
Global Founders Capital, First Check Ventures, R2 Venture Partners
Y Combinator
Goodwater Capital, Global Founders Capital
Y Combinator, Clement Benoit
Recent News
Anfin announced an application upgrade beginning at 00:00 on December 15, 2025, to prepare for new features and improve system performance. The company warned that some services would be interrupted until further notice.
Anfin announced a partnership with Fincorp that allows users to trade fund certificates through the Anfin application. This expanded Anfin’s investment products beyond its core stock-trading offering.
CafeF covered Anfin alongside VNDirect, TCInvest, and Finhay in a report on the race to personalize investment services with AI. The article presented Anfin as one of the platforms pursuing more personalized investing experiences.
Active Roles
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Get notified when they postBusiness Model
Anfin earns revenue primarily through trading commissions and also through its Anfin VIP subscription, which provides recurring revenue. It integrates with brokerage partners and regulated exchanges rather than using payment for order flow or selling user data.