Problem

Traditional automation software is slow and expensive, creating a barrier for companies that want to automate work without building a large technical team or committing a substantial budget. Automat positions the pain as both operational and economic: manual business processes remain difficult to scale, while legacy automation tools require too much time and money to deploy. Its central use case is turning an operator’s existing workflow into automation, particularly for work involving browser interfaces, documents, and legacy systems.

Product / Service

Automat provides AI agents that operate computers in a human-like way: they see screens, read documents, click buttons, and navigate legacy systems. Instead of requiring an operator to program every step, the company allows the operator to demonstrate the workflow they want automated, using its patented demonstration-to-automation technology to make the process accessible to both nontechnical operators and engineers.

The delivery model is fully managed: Automat’s forward-deployed team and proprietary agentic infrastructure manage and guarantee the workflows. The intended benefit is reliable automation that can be scaled across an organization, with the company claiming a tenfold speed advantage and roughly one-tenth the price of traditional automation software.

Market

Automat competes in enterprise automation, spanning click-based robotic process automation, intelligent document processing, and newer AI-agent products. It presents itself as a modern alternative to legacy RPA vendors such as UiPath, Automation Anywhere, and Blue Prism, while targeting enterprises that still need to automate workflows across existing interfaces and systems.

The available evidence indicates that Automat is beyond the pre-revenue stage, although the revenue figure is a third-party estimate rather than an audited company disclosure: Latka reported estimated 2025 revenue of $1.9 million in ARR. Automat’s own materials also announce $19 million in total funding, providing evidence of investor traction and continued commercial development.