Problem

Cheers addresses the risk that local businesses will become invisible as customers shift from traditional search toward AI assistants and conversational discovery. When someone asks ChatGPT, Gemini, Perplexity, Google, or Google Maps which plumber, HVAC company, hotel, or other local provider to choose, the business that gets recommended captures the demand. Reviews are especially important because they are a primary training signal for local-market recommendations, making reputation, listings, and location-level information directly tied to customer acquisition.

The core use case is a multi-location service brand trying to understand why its locations are or are not being recommended, which competitors are winning those recommendations, and what changes could improve visibility. The pain is both operational and economic: a brand may manage hundreds of locations and large volumes of reviews, yet still lack a clear view of how AI systems represent it across geographies.

Product / Service

Cheers provides an AI and local-search visibility platform for multi-location service brands and frontline teams. Its tools show what Google and major AI assistants recommend for a business’s locations, identify who wins instead, and indicate what to fix. The product’s review and signal walkthrough covers reviews, listings, schema, location pages, content, and other influential websites, while its geography view shows how answers change across the markets a customer cares about.

The company offers a free grader and demo-led walkthrough, suggesting a product-led acquisition path supported by a more consultative sales process for larger organizations. The benefit is a practical feedback loop: businesses can monitor AI answers, benchmark competitors, improve review and local-search inputs, and prioritize changes intended to increase the likelihood that assistants recommend their locations.

Market

Cheers operates at the intersection of AI search visibility, local SEO, reputation and review management, and multi-location marketing software. Its primary customers appear to be multi-location service brands, serious frontline organizations, and potentially private-equity rollups. The available company materials do not name a direct competitor; instead, they position Cheers around visibility across Google, ChatGPT, Gemini, Perplexity, Bing, and Google Maps, where businesses compete for local recommendations.

Cheers is an active company founded in 2024 and part of Y Combinator’s Summer 2024 batch, with a reported team size of two. Its website reports more than 400,000 reviews managed, over 1,000 locations, 15,000-plus employees with badges, and more than 4 million AI-visibility checks since February. Revenue is not disclosed, but the demo funnel, free grader, referral program, and reference to annual contracts indicate an active commercial offering rather than evidence that the company is merely pre-product.