Problem

Conduct addresses the opacity and operational risk created by decades of customization in enterprise software, especially SAP environments. Critical systems have become so complex that even the teams responsible for them cannot fully understand their code, dependencies, or downstream effects. That slows ordinary change work, blocks AI agents from acting safely, and causes major transformation projects to take years rather than moving at the pace the business requires.

The killer use case is SAP modernization: understanding a heavily customized existing landscape well enough to plan and execute an S/4HANA or SAP Cloud ERP migration. As enterprises face the end of mainstream support for SAP ECC and pressure to make their core systems AI-ready, the economic value is faster transformation, lower change risk, and quicker time-to-value for new capabilities.

Product / Service

Conduct describes itself as an AI operating system for enterprise software. Its agentic AI reads underlying system code, maps dependencies and downstream effects, and continuously captures documentation and institutional knowledge. This gives IT teams a shared understanding of how their systems work instead of leaving critical knowledge with a small number of experts.

The product operates across the software-change lifecycle, supporting business stakeholders, functional analysts, developers, and testing engineers. It can automate fit-gap analysis, produce current system documentation, and generate, test, and deploy code into customized systems; it also integrates with SAP tooling such as Cloud ALM. The stated benefit is to make planning, development, testing, and large-scale transformation faster and more confident, with customer teams reporting acceleration of 30% or more in transformation workstreams and time-to-value for new features.

Market

Conduct competes in the emerging category of AI-powered enterprise IT and software-modernization platforms, initially focused on SAP transformation and increasingly aimed at the broader enterprise stack. Its expansion plan names Salesforce, Oracle, MES, and WMS systems. Adjacent or potential competitors include IBM, ServiceNow, and SAP itself, although SAP is also a strategic partner and investor rather than simply a conventional competitor.

Conduct is clearly beyond the purely pre-product stage: it announced a $60 million Series A co-led by Index Ventures and ICONIQ, with strategic investment from SAP; it reports customers including DHL, Daimler Truck, Heidelberg Materials, and Fraport, plus partnerships with SAP, BCG, and NTT DATA Business Solutions. The available materials do not disclose revenue, so revenue stage cannot be determined, but the customer base, partnerships, funding, and reported productivity gains indicate meaningful commercial traction.