Confido

Confido is an AI-enabled financial operations platform built for consumer packaged goods (CPG) brands. It automates cash application, deductions, and trade promotion management across retailers and ERP systems, delivering real-time insights to finance, accounting, and sales operations. The platform is sold as a SaaS solution with deep integrations to retailers, distributors, and ERP systems, designed to help brands streamline and scale their financial and operational functions.