Problem

Modern enterprises generate rapidly expanding volumes of logs, metrics, traces, and security data, but conventional observability architectures often require teams to ingest, store, and pay to analyze everything. This creates a costly trade-off between broad visibility and controlling infrastructure and licensing spend, while also creating dependence on particular data stores or observability vendors. Cribl addresses this problem by helping organizations decide what data to retain, where to send it, and how to make it usable across systems.

The main use case is routing and preparing telemetry for the tools that need it—especially observability platforms, SIEMs, and UEBA systems—without forcing every event through an expensive destination. This supports faster troubleshooting and security investigations while reducing unnecessary ingestion and storage costs.

Product / Service

Cribl is positioned as an open, vendor-agnostic telemetry platform built around products including Cribl Stream, Cribl Edge, and Cribl Search. Stream processes data in flight, Edge handles data at the edge, and the platform can route, transform, and deliver IT and security data to different systems, databases, and data stores. Cribl Search adds federated “search-in-place” capability, allowing users to query data where it already resides rather than first shipping, ingesting, and storing it in a central repository.

The resulting benefit is choice and control: customers can use their existing observability and security investments, enrich or process data before delivery, and investigate more sources without accepting additional lock-in or the cost of centralizing everything. The model is therefore complementary to existing systems as well as an alternative to architectures that require a single vendor to collect and retain all telemetry.

Market

Cribl competes in the observability, telemetry data-management, and IT and security data-orchestration market, with an expanding position around open observability and search. Its practical competitive set includes incumbent observability platforms, centralized log-search products, SIEM and UEBA stacks, and other tools that collect, store, or route telemetry; the available research refers to rival observability tools but does not identify specific competitors by name.

Cribl is clearly post-revenue and has substantial enterprise traction rather than being pre-revenue. An August 2024 report said the company had raised $319 million in Series E funding at a $3.5 billion valuation and had reported $100 million in annual recurring revenue; Cribl also says it is trusted by organizations including half of the Fortune 100. Its current positioning extends the company from observability data routing toward an AI-era telemetry infrastructure platform for enterprise copilots, agents, and investigations.