Problem

Commercial contractors often run critical back-office work through fragmented software, spreadsheets, email, and processes that depend on a small number of experienced employees. The result is expensive administrative bottlenecks: estimates, invoice reconciliation, job-costing, field-service updates, and document processing can consume an expert’s entire day, keeping owners away from customers and causing firms to decline profitable work. Decisional’s clearest use case is commercial-roof estimating: one roofer had stopped taking commercial jobs because each estimate required a full day, while the company’s case study reports that its agent reduced the work to minutes and enabled roughly 10 estimates per month, with an approximately 30% win rate on estimates delivered in person.

Product / Service

Decisional provides AI agents for commercial contractors’ back offices, delivered as a combination of its general-purpose agent, Dex, and purpose-built Automation Agents for recurring processes. A user describes the desired task in natural language; the system builds and tests a workflow that can run continuously, combining ordinary rules, AI steps, and custom code. Agents operate across existing tools and processes, with integrations including systems such as QuickBooks, ServiceTitan, ServiceTrade, BuildOps, Excel, HubSpot, and Sheets.

The company’s service is outcome-oriented rather than a workflow canvas that the customer must maintain. Decisional says it builds and deploys the agent, encoding a contractor’s own pricing rules, supplier rates, margins, judgment, and approval steps. In the roofing example, the agent reads aerial imagery and field specifications, calculates dimensions, prices materials and labor, applies the owner’s margin, and produces a bid-ready estimate. The broader benefit is to preserve expert decision-making while increasing throughput, reliability, and time available for selling and operating the business.

Market

Decisional competes in B2B workflow automation and AI-agent software, with a current vertical focus on operationally intensive commercial contractors and adjacent SMB and mid-market teams. Its closest horizontal comparisons are n8n, Gumloop, Zapier Agents, and Lindy. Decisional positions itself against n8n’s technical workflow canvas and Gumloop’s no-code builder by emphasizing that business users can specify an outcome and have Dex manage one-off work plus agents that build, run, monitor, and repair recurring processes. Field-service and accounting platforms such as ServiceTitan and QuickBooks are better understood as complementary systems that Decisional works across rather than direct substitutes.

The company appears to have early commercial traction rather than being pre-revenue. Y Combinator lists Decisional as an active Summer 2024 company, and a founder update reported that it had landed its first customers and increased revenue tenfold during late 2024. Its public commercial-roofing case study provides additional customer-use evidence, while current pricing offers a free tier, a $499-per-month Growth plan, and custom Enterprise plans. The reviewed public materials do not establish current ARR, customer count, or market scale, so the evidence supports an early-stage, customer-validated business rather than a scaled vendor.