Problem

Delineate addresses the slow, fragmented and increasingly outdated nature of conventional brand and campaign tracking. Annual or infrequent studies do not give marketers enough granularity or timeliness to understand what consumers think in the moment, compare national and local markets, or adjust campaigns while they are still running. The economic pain is wasted media spend, delayed learning and weaker campaign effectiveness; Coca-Cola’s case describes a lack of consistent global measurement and agility, while its client reports at least a 25% improvement in campaign effectiveness after gaining the ability to shape campaigns on the fly.

The clearest use case is global, continuous campaign and advertising-experience measurement for major brands. Instead of waiting for post-campaign analysis, brand, media and insight teams can see live consumer feedback, identify what is working across markets, and optimise investment in-flight.

Product / Service

Delineate provides an always-on market-research and brand-tracking service built around its proprietary Delineate Proximity® platform. The platform connects brands with consumers through ongoing surveys, uses automated or AI-enabled sampling and survey deployment, and turns the resulting data into continuously updated insight dashboards. It can collect brand-health and campaign-performance data simultaneously, at national, city or other market levels, with daily data and robust weekly samples for analysis.

The delivery model combines global standardisation with operational flexibility: clients receive live or daily data, can add markets or ad-hoc tracking quickly, and can access results through a dashboard rather than waiting for a periodic report. Automation lowers production costs—Cint reports that AI has nearly eliminated Delineate’s production-labour costs—while giving clients faster feedback and the ability to compare markets, learn across campaigns and improve decisions in real time.

Market

Delineate competes in market research, particularly real-time brand tracking, campaign evaluation, advertising and communications measurement, audience intelligence and consumer-opinion research. The evidence does not identify named direct competitors; strategically, the company differentiates itself from traditional annual tracking approaches and less-agile research delivery partners. Cint is a key technology and sample-supply partner rather than a direct competitor, providing panel access and automated respondent validation.

The company is clearly beyond a pre-revenue proof of concept, although revenue figures are not disclosed in the available evidence. Delineate was founded in 2017 and is listed with 47 employees; its customer traction includes Coca-Cola, for which it has tracked thousands of campaigns since 2022 across 40 always-on markets and as many as 55 markets in a year, as well as Salomon’s daily national and city-level brand and campaign tracking programme. These deployments indicate an enterprise-focused business with meaningful multinational usage and repeat operational scale.