Problem

Dojah addresses the trust gap created when digital businesses must decide whether a customer, seller, borrower, driver, or patient is who they claim to be. Manual, fragmented, or weak verification creates onboarding friction and abandonment while exposing companies to identity fraud, regulatory penalties, and operational risk. The clearest use case is an African fintech, digital bank, or lender onboarding a user: it needs to verify identity quickly, satisfy KYC/AML obligations, and prevent fraud without turning a growth funnel into a costly compliance bottleneck.

The economics are therefore a trade-off between conversion and control. Faster, less burdensome verification can improve activation and reduce drop-off, while automated checks reduce the cost of manual review and the expected losses from fraudulent users, bad disbursements, chargebacks, and non-compliance. Dojah positions its service around reducing fraud, regulatory exposure, and operational risk while helping businesses onboard legitimate users faster.

Product / Service

Dojah is a B2B identity and anti-fraud infrastructure platform delivered through APIs, pre-built widgets, mobile SDKs, and no-code operational tools. Its Identity Hub supports government-ID and document verification, biometric matching and liveness detection, address verification, KYC, and KYB. Its Anti-Fraud Hub adds AML screening, fraud scoring, credit and risk checks, event monitoring, custom rules, alerts, and automated fraud response from a unified dashboard.

Businesses can configure verification journeys for their market, regulator, and user experience rather than adopting a rigid one-size-fits-all flow. Dojah connects to government databases and other records across countries including Nigeria, Kenya, South Africa, Ghana, and the United States, and supports both developer-led integrations and no-code deployment. The resulting benefit is a single integration for onboarding and ongoing monitoring, with the potential to shorten verification from days to minutes while preserving compliance and fraud controls.

Market

Dojah competes in the B2B identity-verification, RegTech, KYC/KYB, AML-screening, and fraud-prevention software market, with an African market specialization and a broader global positioning. Its customer set includes fintechs, banks, digital banks, lenders, crypto exchanges, e-commerce platforms, marketplaces, insurers, and mobility and logistics businesses. The competitive field includes regional and Africa-focused providers such as Smile Identity, IdentityPass, TruID, Paystack Identity, Prembly, and YouVerify, alongside global identity-verification vendors. The broader Middle East and Africa identity-verification market was estimated at $1.17 billion in 2025 and projected to reach $2.38 billion by 2030.

Dojah is not presented as pre-revenue in the available evidence, but public sources do not disclose revenue. The company was founded in 2021, entered Y Combinator’s Winter 2022 batch, is listed as active, has about 30 employees in Lagos, and has served clients in multiple countries. Its commercial model is usage-based, with the company advertising pay-as-you-go pricing from $0.04 per verification and custom enterprise plans, indicating a scalable API/SaaS delivery model rather than a purely consulting business.