Problem

Drahim addresses the everyday difficulty of understanding and managing personal finances when spending is spread across multiple bank accounts and transactions. The pain is primarily one of visibility and decision friction: users may not know where their money goes, how much they spend on recurring commitments, or how their behavior affects their ability to save and invest. The killer use case is a single, intelligible view of all accounts with automatic transaction categorization and spending insights, replacing manual spreadsheet work and fragmented bank-app checking.

The company also targets the behavioral gap between wanting to build wealth and wanting to preserve a comfortable lifestyle. Rather than forcing users to make drastic budgeting decisions, Drahim uses the resulting financial picture to suggest a saving and investment plan that lets them continue spending while putting idle money to work more deliberately.

Product / Service

Drahim is a mobile personal-finance app that connects directly to Saudi bank accounts through Open Banking, consolidates balances in one place, and updates and categorizes purchases, transfers, and commitments automatically. It produces reports on spending patterns, average expenditure, and upcoming bills, then uses an AI-driven engine to recommend a tailored saving or investing approach. This gives users an ongoing financial dashboard rather than a one-time budgeting tool.

The investment layer provides wallets and managed portfolios designed around users’ goals, including savings, active and custom portfolios, and exposure to assets such as equities, real estate, and bonds; users can also link and monitor external portfolios. Drahim says its Open Banking activity is licensed through the Saudi Central Bank’s regulatory environment, while its investment-advisory activity is authorized by the Capital Market Authority. The benefit is a low-friction path from financial awareness to automated saving and diversified investing within one product.

Market

Drahim competes in Saudi fintech across personal financial management, Open Banking, automated savings, robo-advisory, and digital wealth management. Its closest named alternatives include Sav, Lune, and Hakbah, although Hakbah is more specifically associated with personal savings and social-finance services. Drahim also sits alongside banks, brokers, and investment apps that compete for the same customer need: helping individuals save, invest, and make better use of financial data.

The company is clearly operating beyond the pre-launch stage. Al Rajhi Bank acquired a 65% stake in September 2024; its annual report said Drahim’s assets under management increased and registered users grew by more than 250% year over year at the close of 2024. Drahim also launched more than 30 major product features during that year, and its iOS app shows a 4.6 rating from roughly 20,000 ratings alongside in-app purchases. The available evidence demonstrates product adoption and monetization capability, but does not disclose revenue or profitability figures; the acquisition and user growth provide the strongest public traction signals.