About
Ekho builds commerce infrastructure for titled-vehicle dealerships, OEMs, and dealer groups. Its platform supports compliant end-to-end online vehicle sales, including financing, titling, registration, insurance, and dealer participation across complex state regulations.
Market
Ekho competes in automotive and specialty-vehicle digital retailing and vehicle-commerce software, positioning itself as an end-to-end platform rather than a lead-capture, website, or isolated checkout tool. Its differentiation is the combination of 24/7 AI sales engagement, AI-optimized inventory and websites, and a 50-state transaction engine covering financing, KYC, fraud detection, titling, registration, and compliance; it also extends beyond cars into powersports, marine, RV, and outdoor-equipment dealerships.
Ekho primarily serves dealerships and multi-rooftop dealer groups across automotive, powersports, marine, RV, outdoor equipment, golf carts/LSVs, and trucks. It also targets OEMs with dealer networks, with likely buyers including dealership operators, digital-retailing leaders, and OEM commerce or network teams.
At a Glance
Problem
Ekho addresses the fragmented, slow, and largely offline process of selling titled vehicles. Dealers often rely on five to seven separate vendors for websites, messaging, CRM, financing, trade-ins, titling, and registration; Ekho’s own comparison illustrates costs such as $1,500 per month for a dealer website, $350 for messaging, and $800 for a CRM, before per-lead and per-sale fees. The resulting operational burden makes it harder to respond quickly, process paperwork, and close deals, while increasing overhead. The central use case is capturing buyers who inquire after hours or prefer not to visit a showroom: Ekho’s AI Sales Agent responds across chat, SMS, and email, qualifies prospects, books appointments, and advances transactions around the clock.
Product / Service
Ekho is a modular vehicle-commerce platform combining AI-native dealership websites, an AI Sales Agent, and a transaction engine. The Sales Agent operates on a dealer’s site and in the buyer’s preferred channel, using the dealer’s inventory, pricing, policies, and brand voice to answer questions, estimate trades, pre-qualify financing, and move buyers toward a purchase. The transaction layer then handles online checkout, financing, KYC, fraud detection, insurance verification, tax, document signatures, titling, registration, and compliance across all 50 states. For OEMs, Ekho can route qualified buyers to the appropriate dealer while preserving the dealer’s customer relationship and margin.
The service is delivered as an implementation-led, modular platform that integrates with existing DMS, CRM, lender, and OEM lead-routing systems. Dealers can begin with one module and add the others as needed; Ekho describes typical AI Sales Agent deployments as taking two to four weeks, followed by tuning based on live conversations. The intended benefit is a unified data and transaction layer that reduces vendor sprawl and administrative work while improving response times, conversion, and the buyer experience.
Market
Ekho competes in vehicle-commerce infrastructure and dealership technology, initially targeting non-car titled-vehicle segments such as powersports, motorcycles, golf carts, marine, RVs, and other specialty vehicles, with applicability to automotive. The opportunity is substantial: an independent industry report cited roughly $1.5 trillion in annual U.S. vehicle sales across tens of thousands of dealerships. Its competitive set is cross-category rather than a single like-for-like rival: Ideal Computer Systems represents all-in-one powersports dealer-management software, while Spyne represents AI-powered automotive lead response, chatbots, and call bots. Ekho also positions itself against AI BDC point solutions that it says can cost $2,000–$10,000 per month per rooftop.
Ekho appears commercially deployed rather than pre-launch. The company reports early production usage by dealers and OEMs including Evinmotors, Massimo Motor Sports, Maeving, Stark Future, Dust Moto, and Moto Morini, with examples such as Maeving entering the U.S. and routing its first dealer sales through the platform within a month, and Stark Future launching nationwide dealer sales in roughly two weeks. Ekho reported $17.3 million in total funding, including a $15 million Series A, and an independent industry report described traction across motorcycles, UTVs, golf carts, dirt bikes, and related categories. The evidence does not disclose revenue, ARR, or paying-customer counts, so the scale of monetized traction cannot be determined from the available material.
Founders & Leadership
Funding History
Activant Capital
Recent News
DealerNews covered how Moto Morini is using Ekho’s AI Sales Agent to convert more buyers across its U.S. dealer network.
Moto Morini launched an AI-powered sales agent developed by Ekho on MotoMoriniUSA.com. The tool answers product questions, qualifies shoppers, and routes warm leads to dealers.
Ekho described rebuilding its 150-plus-page corporate website in roughly a week using Claude Code, moving off Webflow to an internally controlled technology stack.
Moto Morini deployed Ekho’s AI Sales Agent across its U.S. website to answer buyer questions, qualify purchase intent, and route ready-to-buy leads to the nearest dealer. The agent supports Moto Morini’s U.S. lineup and operates continuously.
Ekho announced an IronHorse Financial integration that sends buyer credit applications and deal structures through the workflow and returns approval decisions and loan terms.
Used Bikes Direct and Friendly Powersports partnered with Ekho to expand their online buying experience nationwide. Ekho’s platform provides AI-native commerce, full-transaction checkout, financing, titling, and cross-state compliance capabilities.
Ekho highlighted Charged Cycle Works’ online expansion, enabling the dealership to sell VIN’d vehicles, parts and accessories, and F&I products nationwide online.
EuroCycle Group partnered with Ekho to support compliant, end-to-end online sales of VIN’d vehicles and expand its digital vehicle-commerce capabilities.
Ekho reported that 30% of surveyed vehicle shoppers used generative AI during research, with ChatGPT accounting for 68.4% of AI-tool usage. The company also introduced Ekho GEO, a product for helping dealers improve visibility in AI-driven search.
Active Roles
4Business Model
Ekho uses modular pricing: some products carry a flat monthly fee per dealership rooftop, while others are usage-based and charged per sale. Its revenue also includes transactional fees associated with vehicle sales facilitated through the platform.