About
Figure builds autonomous general-purpose humanoid robots for workforce applications, targeting industrial and manufacturing customers such as BMW and expanding toward customer and residential environments. Its differentiation is vertical integration across AI, robot hardware, high-volume BotQ manufacturing, fleet operations, and over-the-air software updates.
Market
Figure competes in the emerging humanoid-robotics and physical-AI market, initially targeting industrial automation, manufacturing, logistics, and distribution and extending toward household assistance. It positions general-purpose, human-form robots as more flexible than fixed, single-purpose automation for tasks involving locomotion, manipulation, and changing environments. Its main differentiation is the vertically integrated Helix stack: multimodal sensing and learned full-body control connect perception to action, while Figure 03 is designed for commercial deployment and scalable manufacturing.
Figure’s primary customers are large enterprise operators in automotive manufacturing, logistics, distribution, warehousing, retail, and broader supply-chain environments—especially manufacturing, operations, and automation leaders seeking to automate unsafe, repetitive, or physically demanding work. Figure 03 is also positioned for household use, but the clearest current commercial customer profile is industrial and logistics enterprises.
At a Glance
Problem
Figure is targeting a structural labor problem: unprecedented labor shortages, an aging population, and more than 10 million unsafe or undesirable jobs in the United States. The economics are substantial: Figure estimates that manual labor compensation drives roughly 50% of global GDP, or about $42 trillion annually. Its thesis is that autonomous robots can reduce the cost and scarcity of physical labor, making production more affordable while taking on work people increasingly do not want to perform.
The near-term killer use case is industrial material handling, particularly in manufacturing, logistics, warehousing, and retail. Figure's BMW deployment centered on sheet-metal loading: a robot picked parts from racks or bins and placed them onto a welding fixture, balancing an 84-second cycle requirement with placement accuracy above 99% and a five-millimeter tolerance.
Product / Service
Figure builds general-purpose humanoid robots designed to operate in environments made for humans. Its current Figure 03 product is positioned both as an everyday home assistant and as a commercial workforce platform, while Helix provides the embodied AI that lets the robot perceive, reason about, and act in unpredictable environments. The humanoid form factor—two legs, two arms, hands, and a human-scale body—is intended to let one platform perform many kinds of tasks without requiring businesses or households to redesign their spaces.
The delivery model combines electromechanical hardware, autonomous AI, data collection, and scaled manufacturing through Figure's BotQ operation. Figure is moving from structured, repetitive industrial tasks toward more variable household and commercial work, using real-world deployments and multimodal data to improve Helix's perception, reasoning, and control. The benefit is potentially flexible labor that can work safely alongside people, although the company still faces the difficult engineering challenges of reliability, unit economics, safety, and high-volume production.
Market
Figure competes in general-purpose humanoid robotics and the broader embodied or physical-AI market. Its named or adjacent competitors include Tesla's Optimus, 1X Technologies, Apptronik, Unitree, Boston Dynamics, Sanctuary AI, Agility Robotics, Physical Intelligence, Collaborative Robotics, Clone, and DYNA Robotics. The competitive distinction Figure is pursuing is an AI-first, multipurpose humanoid that can move between industrial environments and the home, rather than a robot limited to one fixed automation task.
Figure has demonstrated meaningful commercial and financing traction rather than being merely pre-product. At BMW's Spartanburg plant, Figure 02 ran 10-hour weekday shifts, loaded more than 90,000 parts, accumulated over 1,250 operating hours, and contributed to the production of more than 30,000 X3 vehicles. In September 2025, the company announced more than $1 billion in Series C committed capital at a $39 billion post-money valuation to scale Helix, BotQ manufacturing, and deployments into homes and commercial operations. A third-party directory estimates $60 million in 2024 ARR, but that figure is not company-reported in the available evidence, so the strongest verified traction is deployment and capital formation rather than disclosed revenue.
Founders & Leadership
Funding History
Parkway Venture Capital
Intel Capital
Parkway Venture Capital
Parkway Venture Capital
Recent News
Figure announced that its Figure 03 humanoid had arrived at BMW. The company said Figure 02 had previously contributed to the assembly of 30,000 cars at BMW and that Figure was moving beyond sheet-metal loading tasks.
Figure announced a commercial agreement to deploy humanoids across Catalyst Brands’ distribution and logistics network. The deal includes integrating humanoids into a distribution facility and automating routine tasks.
Figure demonstrated two Helix 02-equipped humanoids resetting a bedroom in under two minutes, including opening doors, hanging clothes, putting away headphones, and taking out trash.
Figure announced that it was ramping production of its third-generation Figure 03 humanoid robot.
Figure demonstrated Helix 02 performing whole-body, end-to-end living-room cleanup while walking through the room and continuously manipulating objects, tools, and containers.
Figure introduced Helix 02, a humanoid control system that uses a single neural system to control the full body directly from pixels. Figure said it enables dexterous, long-horizon autonomy across an entire room.
Figure reported that its second-generation Figure 02 contributed to BMW’s production of 30,000 cars. The company also announced that Figure 02 was beginning retirement following the release of Figure 03.
Figure introduced its third-generation humanoid robot, Figure 03, designed for Helix, home applications, and scaled deployment in broader environments.
Figure announced a partnership with Brookfield to develop a large real-world humanoid pretraining dataset, build AI infrastructure for Helix, and facilitate deployments in new commercial settings. The partnership also explores GPU data centers, robotic training environments, and deployments across Brookfield’s portfolio.
Figure announced more than $1 billion in committed Series C capital at a $39 billion post-money valuation. The funding was intended to scale humanoid production and deployments, GPU infrastructure, Helix, and data-collection efforts.
Active Roles
113Business Model
Figure is building a B2B robotics business centered on commercial deployment of humanoid robots in manufacturing and other customer environments, supplemented by fleet service, support, and OTA software operations. The evidence does not disclose whether customers pay per robot, through leasing, usage fees, or software subscriptions.
Products
Customers
Tech Stack
Similar Companies
Competitors
Key Investors
Parkway Venture Capital, NVIDIA, Brookfield Asset Management, Salesforce, T-Mobile Ventures, Intel Capital, Macquarie Capital, LG Technology Ventures, Team Ignite Ventures, Tamarack Global, Qualcomm Ventures