Firsthand

Firsthand provides an AI-powered Brand Agent Platform that enables brands and publishers to deploy AI agents for real-time, knowledge-driven consumer interactions across owned sites and paid media. It uses Lakebed, an AI-first data rights management solution, to securely share data while preserving ownership and control, enabling personalized guidance and data-driven insights. The platform monetizes through enterprise SaaS offerings and data-enabled advertising solutions for marketers and publishers.