Problem

Veles addresses the administrative and economic drag of complex B2B quoting. Sales representatives spend about 30% of their week on quotes, approvals, and deal paperwork instead of selling, while traditional CPQ forces them to configure products, look up pricing, check discount policies, submit approvals, and format documents manually. Veles frames roughly 80% of quoting as rules-and-math work that should be automated. The pain is especially acute for early-stage and growth companies that have outgrown handshakes, Stripe links, spreadsheets, and ad hoc CRM processes but cannot justify a dedicated deal desk or a six-month CPQ rollout. Veles cites traditional deployments lasting six to 18 months and costing $100,000 to $750,000 in implementation services, with 67% failing to reach full completion or adoption.

The killer use case is turning a sales-call transcript and CRM context into an accurate, policy-compliant quote without requiring a rep or RevOps employee to assemble it manually. The system can extract requirements, budget, and timing; select products; apply pricing and discount guardrails; route approvals; and produce the proposal, leaving the salesperson to exercise judgment and close the deal.

Product / Service

Veles is an MCP-native, agentic CPQ and deal-execution platform. Its AI agents work across the quoting workflow: they use the product catalog and pricing rules to build a quote, automatically check margins and discount policies, route or auto-approve the deal, generate proposal and contract documents, and manage downstream amendments and renewals. A human representative reviews the output and sends it, while agents can access the same workflows through Veles MCP rather than requiring users to operate a conventional CPQ interface.

The product is designed for self-serve deployment: Veles says teams can connect Salesforce or HubSpot and start without a CRM consultant or lengthy implementation. Its commercial model is consumption-oriented rather than seat-based: the current pricing page lists unlimited seats, proposals, and AI actions, with the first 10 active contracts free and subsequent contracts priced at $8 per contract per month, with volume discounts. The intended benefit is faster quoting, fewer pricing errors and approval bottlenecks, less spreadsheet work, and a lower implementation burden than legacy CPQ.

Market

Veles competes in CPQ, sales execution, and the emerging agentic CPQ category, where software does the quoting work rather than merely providing a rules engine for a salesperson or administrator. Its stated competitive set spans legacy enterprise products such as Salesforce CPQ, Conga, and Zuora; modern mid-market offerings such as DealHub and Nue.io; startup-oriented tools such as Salesbricks and PandaDoc; and AI-native entrants such as DealOps. Veles positions itself for B2B SaaS and other revenue teams that need pricing governance and deal execution without the cost and complexity of an enterprise implementation.

The company is not evidently pre-revenue. Veles is listed by Y Combinator as an active Winter 2024 company, and G2 shows 15 reviews with a 4.8-out-of-5 rating; the official site also presents customer case studies. GetLatka reports $330,000 in 2025 revenue, but explicitly labels its figures as estimates based on public sources and proprietary models and says it has no recorded management interview. A public customer count was not available in the sources reviewed, so the strongest defensible traction signal is an active product with customer reviews and reported, though not company-verified, revenue.