Problem

Glue targets the “channel fatigue” of conventional employee chat: endless channels and noisy message streams make conversations difficult to organize, cause decisions and context to get lost, and slow teams down. The economic pain is primarily wasted attention, duplicated work, and slower execution, compounded by the cost of adding separate AI functionality to an existing chat stack. The central use case is a focused, task-specific conversation in which a team can bring in an AI agent to answer questions, summarize history, identify relevant context or people, and help move the work toward a decision or outcome.

Product / Service

Glue is an AI-native, subscription-based team-chat application organized around named, persistent threads rather than channel streams. Users can start a thread, invite colleagues and agents such as Glue or Cursor, refine AI-generated responses, and close the thread when the work is complete. Glue AI operates within the user’s permitted workspace context, while its MCP integrations let agents retrieve information and take actions across tools such as Linear, Notion, Sentry, Vercel, and Zapier without forcing the team to leave chat.

Glue offers a 30-day trial without a credit card, a startup plan with up to five users free and then $6 per user per month, a $12-per-user-per-month business plan, and a custom enterprise tier. Its value proposition is to combine organized human collaboration with multi-model AI assistance, reducing workspace switching and preserving the context needed to turn conversation into action.

Market

Glue competes in AI-assisted team collaboration and the emerging category of agentic team chat. Its closest established competitors are Slack and Microsoft Teams, while AI products such as ChatGPT Business are adjacent rather than direct substitutes: Glue positions itself as a full multiplayer work-chat application in which AI is embedded in team conversations. Its differentiation is the thread-first information model and MCP-based ability to connect chat to internal workflows and external applications.

The company emerged from stealth and began offering the product publicly in May 2024 after Craft Ventures had used it internally for about a year. It subsequently announced a $20 million Series A in October 2025, led by Abstract Ventures with participation from Chapter One, Goldcrest Capital, and Craft Ventures. The reviewed sources establish a launched, funded commercial product with paid plans, but do not disclose a verified customer count, ARR, or revenue figure; Glue is therefore better described as commercially launched with traction signals, not definitively classified as pre-revenue.