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- Software Applications
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- Cross Industry
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- Enterprises
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- Organization type
- Commercial Company
- Ecosystem
- Applications
- Business
- Software Applications
- Specialization
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- Market
- Cross Industry
- Customers
- Enterprises
- Delivery models
- On Premise Software
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- Subscription
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About
Gluetrail builds a Chrome extension for creating support, training, marketing, and personalized video assets from a single screen-and-audio recording. It sells primarily to business teams that need to produce these materials faster, differentiating through automated content creation and claimed 10x productivity gains.
Market
Gluetrail competes in AI-assisted screen-to-content, product-adoption, sales-enablement, and customer-education software. Its positioning is a Chrome-first, one-recording workflow that turns screen activity, clicks, and audio transcripts into both screenshot-based articles and videos, then supports AI voice personalization and publishing across external and internal channels. Compared with single-format screen-recording or process-documentation tools, Gluetrail differentiates by combining documentation, video editing, bulk personalized-video creation, and destination integrations in one workflow.
Gluetrail is aimed at sales and marketing professionals, customer onboarding, support, and training teams—especially lean software or customer-facing teams that need to produce recurring walkthroughs and personalized videos for prospects, customers, or internal users. The corpus does not specify a formal company-size segment, but the product is well suited to nontechnical teams seeking faster content production.
At a Glance
Problem
Gluetrail addresses the labor-intensive gap between demonstrating a software workflow and producing usable support, training, marketing, or sales-enablement content. Teams otherwise have to turn screen demonstrations into written instructions, screenshots, videos, and distribution-ready assets; Gluetrail’s central promise is to make that process 10x faster. Its main use case is recording a workflow once and using the result to drive software or process adoption among prospects, customers, or teammates.
Product / Service
Gluetrail is a Chrome-extension-based SaaS product. A user records their screen, clicks, audio, and optionally camera; Gluetrail captures screenshots, transcribes the audio, and uses AI to generate step-by-step articles, screenshots, videos, and landing pages. Content can be edited, translated, formatted through templates, and published to destinations such as knowledge bases, communities, and social platforms.
The product also supports sales outreach through HubSpot: users can add CRM merge tags to landing-page copy and video audio, use an AI voice or voice clone, and generate personalized pages and videos in bulk for outbound sequences. The commercial model includes a free plan for creating videos and landing pages, with personalization features listed at $29 per month and a trial period.
Market
Gluetrail competes in the overlapping markets for AI-assisted process documentation, customer education and support content, sales enablement, and personalized video creation. Its closest functional alternatives include Scribe and Tango for automatically capturing workflows into step-by-step guides, and Guidde for AI-generated video tutorials with voice-over, text, and analytics. Gluetrail differentiates by combining screenshot-based documentation with video production, AI voice personalization, landing pages, and CRM-driven bulk distribution.
The company appears to be an early-stage but active YC-backed startup rather than a demonstrably scaled business. Y Combinator lists it as founded in 2022, part of Winter 2023, active, based in Paris, and with a two-person team. Its HubSpot marketplace listing shows fewer than 10 installs and a 5-star rating from three ratings, while a secondary database reports $500,000 in last funding on April 1, 2023. Public evidence gathered here does not disclose revenue or establish that the company is pre-revenue; the available traction signals point to an early commercial product with free and paid offerings.
Founders & Leadership
Funding History
Y Combinator
Recent News
On October 2, Y Combinator’s Launch YC featured Gluetrail’s no-code SaaS for building internal tools on top of existing business systems and databases. The listing describes integrations and an example workflow for updating HubSpot from Slack.
Y Combinator’s Customer Support directory also recently featured Gluetrail, identifying its product as a Chrome extension that creates support, training, and marketing assets from screen and audio recordings. No separate funding or partnership announcement is stated in the listing.
Active Roles
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Get notified when they postBusiness Model
Gluetrail offers free video and landing-page creation, while paid personalization features start at $29 per month. The product also offers a 7-day trial for paid functionality.