- Specialization
- Not classified
- Business
- Software Applications
- Market
- Software Development
- Ecosystem
- Not applicable
- Customers
Developersand 1 more customers valuesLess
- Enterprises
More details
- Organization type
- Commercial Company
- Ecosystem
- Not applicable
- Business
- Software Applications
- Specialization
- Not classified
- Market
- Software Development
- Customers
- Developers, Enterprises
- Delivery models
- Open Source, Hosted Software
- Revenue models
- Usage Based, Subscription
- Listing status
- Not classified
- Latest equity round
- Series E Plus
- Reported funding amount
- $200M-$1B
About
Grafana Labs builds open-source and cloud-based observability tools, centered on Grafana Cloud, for organizations monitoring application and system reliability. It serves 7,000+ organizations, including major enterprises, and differentiates through an open observability approach built on open source, open standards, and open ecosystems.
Market
Grafana Labs competes in the observability-platform market, spanning metrics, logs, traces, profiles, dashboards, and AI-assisted incident investigation. It positions itself around an open observability cloud and open-source, open-standards, and composable technologies, offering both fully managed Grafana Cloud and self-managed Grafana Enterprise. Its principal differentiation is combining the flexibility and ecosystem of open source with enterprise-scale support and a unified telemetry experience, rather than relying solely on a proprietary monitoring suite.
Grafana Labs serves software-led organizations ranging from startups to large enterprises, particularly developers, operators, software engineers, SREs, platform teams, DevOps teams, and IT operations groups managing complex applications and infrastructure. Its enterprise appeal is demonstrated by adoption across more than 7,000 organizations, including 70% of the Fortune 50.
At a Glance
Problem
Modern software runs across distributed clouds, Kubernetes clusters, microservices, AI workloads, and customer-facing applications, generating large volumes of metrics, logs, traces, profiles, and other telemetry. Teams often struggle to turn that fragmented data into a coherent view of system health; the result is alert noise, high cognitive load for engineers, slower incident resolution, and escalating observability bills. The killer use case is helping SRE and engineering teams detect an issue, correlate evidence across the stack, identify root cause, and restore service quickly. The economics can be material: Grafana cites customers saving more than $1 million in infrastructure costs, reducing metrics volume by 33%, and cutting noisy alerts by 61%.
Product / Service
Grafana Labs combines an open-source observability stack—including Grafana for visualization, Loki for logs, Mimir for metrics, Tempo for distributed tracing, and related tools—with Grafana Cloud, a fully managed, scalable observability platform. Customers can bring telemetry from diverse sources into a common environment, build dashboards, monitor applications and infrastructure, correlate metrics, logs, traces, and profiles, and use alerting, incident response, SLOs, synthetic monitoring, testing, and AI-assisted investigation to move from detection to resolution. The open, composable approach is designed to preserve customer choice and reduce vendor lock-in while making observability easier to operate at scale.
Market
Grafana Labs competes in the observability-platform and cloud-native monitoring market, spanning infrastructure monitoring, application performance monitoring, log management, distributed tracing, digital experience monitoring, incident response, and increasingly security and operational workflows. Its competitive set includes Datadog, Elastic, Dynatrace, New Relic, Splunk, AWS, Google, and Microsoft, among others. Grafana’s differentiation is its open-source roots, open standards, broad ecosystem, and ability to combine self-managed tools with a managed cloud service rather than requiring customers to replace their existing data sources.
The company is clearly commercial and not pre-revenue. In its latest reported update available by August 1, 2026, Grafana Labs said it had surpassed $400 million in annual recurring revenue, served more than 7,000 organizations—including 70% of the Fortune 50—and reached more than 35 million users. It also reported recognition as a Leader in the 2025 Gartner Magic Quadrant for Observability Platforms, indicating substantial enterprise traction in a competitive category.
Founders & Leadership
Funding History
Not publicly disclosed
Lightspeed Venture Partners
Lightspeed Venture Partners
Sequoia Capital, Coatue
GIC
Lightspeed Venture Partners
Not publicly disclosed
Recent News
Grafana Labs made Database Observability clustering generally available in Grafana Alloy for MySQL and PostgreSQL. It distributes telemetry collection across Alloy nodes and can move collection to another node if one becomes unavailable, without duplicating data.
Grafana Labs introduced Recommended Usage Alerts in its Cost Management and Billing App, providing preconfigured alerts based on an organization's usage and spending. The update was marked generally available and dated September 30, 2026.
Grafana Labs announced that it had surpassed 10,000 customers worldwide and more than $600 million in annual recurring revenue. The company attributed the growth to expansion of Grafana Cloud and adoption of AI-powered offerings, while reporting that Grafana Assistant was being used by more than 18,000 organizations.
Grafana Labs announced that users can view estimated Adaptive Telemetry cost savings directly in Grafana Cloud’s Cost Management and Billing app. The update provides organization-wide and product-level savings views across Adaptive Metrics, Adaptive Logs, and Adaptive Traces.
Grafana Cloud introduced custom label retention for Knowledge Graph in private preview. The feature addresses the handling of organization-specific labels such as team, region, and cost center during telemetry processing.
Grafana Labs added multi-select grouping for dashboards in Grafana Cloud, Open Source, and Enterprise. Users can select multiple panels and group them into a row or tab more quickly while editing dashboards.
Grafana Labs made Adaptive Profiles generally available in Grafana Cloud on August 11, 2026. The feature applies a cost-effective baseline sampling rate and increases sampling to 100% when a service’s behavior changes.
Grafana Labs released the View panel sidebar in public preview across Grafana Cloud, Open Source, and Enterprise. The sidebar helps users inspect busy graph panels and access viewing options without entering edit mode.
Grafana Labs launched Session Replay in public preview for Grafana Cloud Frontend Observability. The feature records and replays user interactions, masks sensitive form inputs by default, correlates sessions with logs and traces, and links replays from error-triage views.
Grafana Labs unveiled Grafana 13 and major open-source updates, including a redesigned Grafana Loki architecture and expanded OpenTelemetry capabilities. The announcements came as the company reported more than 35 million Grafana users worldwide.
Grafana Labs and AWS signed a five-year strategic collaboration agreement to deepen technical and go-to-market alignment, accelerate Grafana Cloud adoption on AWS, and provide marketplace access, migration support, AI-driven insights, and customer credits.
Grafana Labs announced Grafana Labs Japan, a new Tokyo subsidiary intended to expand local hiring, strengthen the Japanese partner ecosystem, and tailor observability solutions to Japanese enterprises.
Active Roles
106Business Model
Grafana Labs monetizes Grafana Cloud through a free tier, paid self-serve and usage-based plans, per-active-user offerings, and custom Enterprise contracts with annual commitments. Its open-source products and free tier support adoption, while managed cloud services and enterprise capabilities generate revenue.
Products
Customers
Tech Stack
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Key Investors
Lightspeed Venture Partners, Sequoia Capital, Coatue, GIC, Lead Edge Capital, J P Morgan, CapitalG, K5 Global