- Specialization
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- Business
Financial Servicesand 1 more business valuesLess
- Software Applications
- Market
- Financial Services
- Ecosystem
- Not applicable
- Customers
- Consumers
More details
- Organization type
- Commercial Company
- Ecosystem
- Not applicable
- Business
- Financial Services, Software Applications
- Specialization
- Not classified
- Market
- Financial Services
- Customers
- Consumers
- Delivery models
- Hosted Software, Physical Goods
- Revenue models
- Transaction Fees, Product Sales
- Listing status
- Not classified
- Latest equity round
- Series A
- Reported funding amount
- Not classified
About
Gullak Money builds a savings and investment app for Indian consumers, particularly middle-income families, that automates recurring savings into digital gold. Its differentiation is combining micro-investments, UPI-based automation, gold leasing that offers an advertised additional 5% gold annually, and physical-gold delivery options.
Market
Gullak competes in India’s consumer fintech and digital-gold savings market. It positions itself as an automation-first, low-ticket goal-savings app: UPI AutoPay, recurring SIPs, and spend round-ups make gold accumulation passive, while Gold+ advertises extra gold incentives and supports redemption through cash, coins, and jewellery. Relative to Jar’s spare-change digital-gold model and the other named alternatives, Gullak differentiates through goal plans, the Gold+ incentive, Augmont-provided 24K gold, and a broad jewellery-redemption network.
Gullak targets mass-market Indian retail consumers—especially first-time or convenience-oriented savers who want small, automated daily, weekly, or monthly contributions toward goals such as a house, wedding, education, or retirement. It is a B2C mobile-finance product rather than an enterprise tool; its ₹50–₹100-per-day entry points and mission to reach a billion Indians indicate broad consumer targeting.
At a Glance
Problem
Gullak addresses the difficulty of building disciplined gold savings in India, where gold is culturally important but rising prices make lump-sum purchases harder for households. Traditional gold buying also creates friction: the YC company profile says store purchases typically required a minimum ticket of about $50, while manual and unstructured saving makes it easy to postpone investing. Gullak’s core use case is helping people accumulate small amounts regularly—especially toward goals such as a wedding, education, a home, or retirement—rather than facing a last-minute funding gap or borrowing to buy gold.
Product / Service
Gullak is a mobile savings and investment app that automatically converts small, recurring contributions into digital gold. Users can set up daily, weekly, or monthly SIPs through UPI Autopay, make one-time purchases, or activate “Save on Spends,” which rounds online transactions and invests the spare change. The app offers 24K, 99.9%-pure gold sourced through Augmont, with gold held in insured vaults.
The service combines automated habit formation with flexible redemption: users can sell their gold for cash, order physical coins, or redeem savings toward jewellery through a network of more than 5,000 jewellery stores. The benefit is a low-entry, goal-based way to build gold exposure without having to make a large purchase or remember to invest manually.
Market
Gullak competes in India’s digital-gold, micro-savings, and consumer wealth-tech market. Jar is its closest like-for-like competitor because it also turns spare change and small savings into digital gold. The broader competitive set includes digital-gold offerings embedded in Google Pay, Paytm, PhonePe, Amazon Pay, and Airtel Payments Bank, as well as standalone or investment platforms such as DigiGold, Groww, 5paisa, and Jupiter Money.
Gullak is operating at meaningful scale rather than being pre-revenue. Its website says it is trusted by more than 900,000 users, while its app listing claims more than one million Indians and more than 1,000 kilograms of gold purchased since inception; the differing user figures should be treated as company-reported claims. The company raised a $7.5 million Series A led by Chiratae Ventures in September 2025, after reporting a $3 million seed round in 2023, and its YC profile had already reported early monthly recurring revenue and transaction volume.
Founders & Leadership
Funding History
Better Capital, Stellaris Venture Partners
Not publicly disclosed
Y Combinator, Rebel Partners, Better Capital
Chiratae Ventures
Active Roles
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Get notified when they postBusiness Model
Gullak appears to earn transaction revenue from digital-gold savings and related gold products; its fundraising profile cites a 1.75% take rate. It also offers gold leasing and physical gold coins, with the app highlighting low coin-making charges rather than a subscription model.