About
Haddock builds AI-powered B2B SaaS for restaurant operators, digitizing invoices and delivery notes, connecting with POS systems, and providing real-time ingredient-cost, dish-margin, and operational controls. Its differentiation is applying automation and AI to restaurant back-office workflows, including dynamic recipe costing and supplier-price alerts, helping single- and multi-location restaurants improve margins.
Market
Haddock competes in vertical B2B SaaS and fintech for restaurant back-office management, food-cost control, inventory, purchasing, and financial operations. Its positioning is an AI-powered restaurant back office that combines a central system of record with AI agents that automate workflows such as invoice validation, reconciliation, and incident resolution; this differentiates it from broader restaurant suites and inventory tools through autonomous automation, document understanding, real-time margin visibility, and POS-connected data.
Haddock targets HORECA businesses, from individual restaurants to multi-location restaurant groups, particularly operators managing purchasing, invoices, inventory, margins, and financial control. The likely buyers are restaurateurs, restaurant owners, and operations or finance managers; its customer examples include groups managing four restaurants and 110 employees.
At a Glance
Problem
Restaurants operate with fragmented, repetitive financial administration: invoices and delivery notes must be collected, digitized, reconciled, and checked against supplier prices, while ingredient-cost changes can quickly erode dish margins. The pain is both operational and economic: manual work depends on scarce staff, errors and duplicate charges can go unnoticed, and operators lack a reliable real-time view of costs. Haddock’s core use case is turning purchasing paperwork into immediate cost and margin intelligence, so a restaurant can adjust prices, negotiate with suppliers, or change ingredients before profitability deteriorates.
The killer workflow is invoice and delivery-note control. Haddock’s customers describe moving from hours of paperwork to a few minutes of oversight: one operator reported reducing administrative work from 25 hours per week to 30 minutes, while another said the platform provides a complete picture of purchases and costs in five minutes.
Product / Service
Haddock is a cloud-based restaurant-management SaaS that combines document digitization, cost control, financial workflows, and POS connectivity. Restaurants can upload invoices and delivery notes by photo, PDF, or email; the system extracts the information, tracks product prices, updates bills of materials using the latest purchase prices, calculates dish costs, and shows how margins change. Its dynamic pricing and supplier-price alerts help operators identify when menu prices or purchasing decisions need to change.
The newer product direction is an AI-agent team for restaurant operations, led by Fina, an administrative and financial agent. Fina can collect invoices from email, classify them by location, reconcile them with delivery notes, detect incorrect prices or duplicate charges, flag missing documents, create incidents, and draft messages to suppliers. The benefit is a continuously updated operational and financial control layer that reduces administrative effort and human error while allowing restaurant teams to focus more on service and growth.
Market
Haddock competes in vertical food-tech and restaurant SaaS, specifically the financial-management, purchasing, invoice-automation, and back-office cost-control segment. Its positioning is narrower and more operationally focused than a generic accounting tool: it connects restaurant purchasing data with recipes, dish economics, locations, and POS information. The available competitor listing names Toast, Olo, and Paytronix, while MarketMan is a comparable cost-control product focused on inventory, suppliers, and food costs.
The evidence shows a live, deployed company rather than a pre-launch concept. Y Combinator lists haddock as founded in 2021, active, headquartered in Barcelona, and employing 40 people; it was part of the Winter 2022 batch, and a 2022 report describes a €1 million financing round led by Y Combinator alongside Spanish investors. Haddock’s site names restaurant customers including Pitapes Group, which manages four restaurants and 110 employees, as well as other multi-location operators. The corpus does not provide a definitive current customer count or revenue figure, so commercial scale cannot be quantified precisely, but the named customer deployments, testimonials, active status, and team size indicate meaningful operating traction.
Founders & Leadership
Funding History
Y Combinator, Zone2Boost, JME Ventures, Levels Up Ventures, Extension Fund
Not publicly specified at round level
Recent News
A year-end engineering retrospective described how Haddock transformed a stalled engineering team into a faster shipping organization by adopting full ownership, minimalism, and AI.
Crunchbase described Haddock as a B2B SaaS company for restaurant cost control using artificial intelligence and listed its funding rounds as debt financing. The available evidence does not provide the financing amount or transaction details.
Haddock’s official site presented haddock agents as an AI team for restaurants intended to improve profitability. Its integrations page says the platform connects with foodservice POS terminals and automatically brings sales data into the platform.
Haddock announced or promoted an HR product for restaurants, bars, and other hospitality businesses, covering team management, shifts, clock-ins, and schedules.
Active Roles
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Get notified when they postBusiness Model
Haddock sells tiered, subscription-based restaurant-management software, with monthly plans differentiated by digitized-document volume, AI reconciliations, users, and support. It also offers customized group or enterprise plans and charges an implementation fee.