- Specialization
- Computer Vision
- Business
- Software Applications
- Market
- Media
- Ecosystem
- Applications
- Customers
Enterprisesand 1 more customers valuesLess
- Consumers
More details
- Organization type
- Commercial Company
- Ecosystem
- Applications
- Business
- Software Applications
- Specialization
- Computer Vision
- Market
- Media
- Customers
- Enterprises, Consumers
- Delivery models
- Hosted Software, API
- Revenue models
- Subscription
- Listing status
- Not classified
- Latest equity round
- Seed
- Reported funding amount
- Not classified
About
Iliad builds procedural material tools for production studios, including its Aqueduct node-based material engine with an AI assistant for building and editing procedural graphs. It also provides diffusion-based tools for texture generation, PBR maps, and reference-to-texture conversion, differentiating it through editable, transparent material graphs rather than opaque generated assets.
Market
Iliad competes in generative 3D content creation and digital material-authoring software for game development, 3D modeling, visualization, and other creative production workflows. Its differentiation is the combination of diffusion-based texture/PBR generation with Aqueduct's transparent, fully editable procedural graphs and AI-assisted node authoring, whereas competitors emphasize either established procedural authoring or fast AI texture generation and export.
Artists, designers, and developers working in 3D modeling, game development, product design, and related creative workflows. The product appears suited to individual creators and small-to-midsized creative teams, with studio-oriented batch-generation and API needs also supported.
At a Glance
Problem
Iliad addresses the time, specialist labor, and iteration burden involved in creating production-ready materials for games and other 3D work. Artists and studios need to turn prompts, visual references, or concepts into repeatable textures and physically based materials, while retaining the ability to inspect and revise the result rather than receiving an opaque, one-off image. The clearest use case is a game artist converting a reference or description into a seamless, editable material and rapidly iterating on it.
Product / Service
Iliad combines Aqueduct, a node-based procedural material engine, with diffusion-based texture and PBR tools. Aqueduct is designed to be white-box and editable; its AI assistant can understand references, connect nodes, and organize complex graphs, while its MCP server can work with agents such as Claude and Codex. The companion texture workflow lets users describe a material or convert a reference into a seamless texture, albedo map, or pattern. The service has a free tier, a $20-per-month Pro plan with commercial rights and effectively unlimited normal usage, and a Studio offering for batch generation or API access; Aqueduct itself is being rolled out through early access.
Market
Iliad competes in generative AI and creative software, more specifically AI-assisted procedural-material, texture, PBR, and game-asset tools. Its stated customers include production studios, while the broader user base is artists, designers, and developers working in 3D modeling and game development. Competitors and adjacent alternatives include Adobe Substance 3D Sampler for AI-powered image-to-PBR conversion, as well as Meshy, Krea, and OpenArt in the wider AI-generated game-asset and visual-creation market. Iliad’s differentiation is its emphasis on editable procedural graphs and artist control rather than only black-box image generation.
The company appears early-stage rather than demonstrably scaled. Y Combinator lists Iliad as founded in 2022, part of Winter 2023, active, and a one-person company led by founder and CEO Matthew Turnshek; Iliad’s own site says Aqueduct has begun rolling out in early access. It has a live self-serve pricing model, but the available public evidence does not disclose customer counts, revenue, or paid-user traction, so it is more accurate to describe Iliad as early-access with commercial monetization available than to assert definitively that it is pre-revenue.
Founders & Leadership
Funding History
Y Combinator
Recent News
Thereesa AI lists Iliad as an AI tool for generating game-ready textures, highlighting fast creation with creative control.
Active Roles
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Get notified when they postBusiness Model
Iliad uses a freemium subscription model: its Free plan offers limited daily generations for personal or evaluation use, while Pro costs $20 per month, offers unlimited generations and commercial licensing, and has an annual discount. A Studio offering is available for customers needing batch generations or API access.