Problem

Operationally intensive businesses such as industrial distributors, construction suppliers, logistics companies, insurers, and healthcare organizations run on large catalogs, specialized knowledge, fragmented legacy systems, and high-volume, multi-step workflows. This creates expensive bottlenecks: expert employees spend time on repetitive but judgment-heavy work such as quoting, sales follow-up, issue triage, part identification, policy review, and exception handling instead of higher-value customer and account work. A representative use case is a $10B-plus construction-supply distributor using AI sales support to help more than 1,500 managers turn sales data into actionable follow-ups; at SRS Distribution, a pilot aimed at frontline sales bottlenecks scaled to 1,000 salespeople across 760 branches.

Product / Service

InstaLILY provides vertical AI agents—originally branded InstaWorkers and now centered on Lily, an AI forward-deployed engineer—that learn how a business operates, build the agents and software its workflows require, and deploy them inside the systems employees already use. Rather than asking customers to replace their ERP, CRM, ticketing, or other enterprise tools, the system works across those environments and handles end-to-end execution, including quotes, schedules, approvals, follow-ups, routing, revenue work, and field-service diagnosis.

The delivery model combines domain-trained agents with an ongoing implementation and deployment capability. Lily embeds with operators to understand workflows, data, systems, and approvals; builds the required automations; puts them into production; and continues improving as it learns from live work. The intended benefit is execution rather than simple recommendations or copilots: InstaLILY says its agents can own high-variation workflows and deliver software in days rather than quarters, while augmenting—not replacing—the operational teams that manage the work.

Market

InstaLILY competes in vertical AI, enterprise agentic automation, and AI-forward-deployed software for B2B companies with complex operational processes. Its initial wedge is distribution and adjacent industries, with stated expansion across construction, industrial distribution, logistics, healthcare, and other regulated or operationally intensive sectors. The competitive set spans both general AI-agent companies and automation platforms; third-party market tracking names Manus, UiPath, and WRITER among its top competitors, although these companies address somewhat different parts of the broader agentic-automation market.

The company is commercial and has demonstrated customer deployments rather than being pre-revenue. On July 14, 2026, InstaLILY announced a $60 million Series B, bringing total funding to nearly $100 million after reporting fivefold revenue growth over the prior year. Its customer evidence includes the SRS rollout and reported use cases in sales support, replacement-part identification, and insurance claims; a December 2025 third-party estimate put annual recurring revenue at $8.6 million, though the company’s later fivefold-growth disclosure does not provide an updated absolute revenue figure.