Problem

Jamble solves the discovery, trust, and liquidity problems of collectible commerce. Buyers often find trading cards, miniatures, and other scarce items through static listings, informal fairs, messaging groups, or social networks, where it is difficult to inspect products live, assess authenticity and condition, ask questions, or establish seller trust. Sellers, meanwhile, face the cost and friction of moving inventory through one-off listings and negotiations. Jamble’s earlier fashion-marketplace positioning captured the central pain: static listings can leave inventory sitting for months, while live selling lets sellers answer questions once, reach an audience in real time, and sell to the highest bidder.

The killer use case is a live Pokémon TCG, Magic, Hot Wheels, or diecast show in which collectors watch products being presented, interact with the seller, bid or make offers, and purchase immediately. This creates a faster, more engaging route to transaction volume while addressing fraud and provenance concerns through seller approval, identity checks, traceable payments, and dispute mechanisms. The economics are marketplace economics: Jamble reported R$5 million in GMV and more than 65,000 monthly transactions in May 2026, while one seller reportedly generated about R$650,000 across 80 live shows. GMV is not the same as company revenue, and Jamble’s public materials do not disclose its current take rate or profitability.

Product / Service

Jamble is a mobile live-commerce marketplace focused on collectibles in Brazil, available on iOS and Android. Sellers apply for approval, host live broadcasts, present products on camera, and interact with buyers in real time. Buyers can browse live or scheduled shows, chat with sellers, place offers or bids, buy at fixed prices, and pay by card, debit card, or Pix; Jamble also provides tracked shipping, payment processing, seller support, and buyer-protection or dispute processes.

The product combines marketplace functionality with entertainment and community. Its core categories include Pokémon TCG, Magic: The Gathering, One Piece TCG, sports cards, Hot Wheels and other diecast, action figures, and related collectibles. For buyers, the benefit is live inspection, immediate answers, social participation, and access to flash deals; for sellers, it is a purpose-built way to build an audience, turn demonstrations into transactions, and liquidate inventory more efficiently than through static listings.

Market

Jamble competes in live commerce, social shopping, and specialized online collectibles marketplaces. The company began as a secondhand-fashion marketplace powered by video and livestreaming, where the named alternatives included Whatnot and Poshmark’s Posh Lives. Its current positioning is narrower and more specialized: a Brazil-first live marketplace for Pokémon, trading cards, diecast, and other collectibles. The available evidence does not establish a complete Brazil-specific competitor set, but Whatnot is the clearest broad live-commerce comparison identified in the research.

Jamble is not pre-transaction: it announced Brazil as its main global market after local operations began in late 2025, reported R$5 million of May 2026 GMV, more than 65,000 monthly transactions, over 1,000 active sellers, and more than 40,000 active collectors. Its Google Play listing also showed 100,000-plus downloads, while the company reported roughly 60,000 new downloads per month in March 2026. The company has investment from Voodoo and maintains a São Paulo hub alongside its Paris headquarters. However, the evidence supports traction and marketplace activity, not a verified net-revenue or profit figure.