Problem

Karumi addresses the scaling bottleneck in SaaS go-to-market teams: inbound prospects want to see a product while their interest is highest, but sales reps and sales engineers can only handle a limited number of live demos. The resulting delays leave high-intent leads waiting for days, smaller accounts unserved, and reps spending time on poor-fit opportunities; every minute between interest and engagement can translate into lost revenue. Its clearest use case is giving a website visitor an immediate, personalized demo and qualification experience instead of forcing them to schedule a meeting.

The economics are primarily about expanding demo capacity without adding proportional headcount, removing scheduling friction, shortening sales cycles, and capturing demand during launches or marketing surges. Karumi also targets adjacent bottlenecks in onboarding and customer adoption, where teams otherwise repeat manual sessions one account or team at a time.

Product / Service

Karumi is an AI product expert delivered as an agentic demo platform. A SaaS company can add a “Launch Demo” entry point to its website or product, or have the agent join a live video call or chat. The agent learns from the product and its supporting content, navigates a real browser and product interface, answers questions, adapts the walkthrough to the prospect’s context, qualifies interest, and can route insights to sales systems.

The benefit is an interactive, human-like product experience that is available 24/7 and in multiple languages rather than a prerecorded video or static product tour. Karumi’s public customer examples show the same delivery model extending beyond sales into onboarding: the agent can provide guided, use-case-specific assistance on demand, helping companies increase demo volume and adoption while reducing manual work.

Market

Karumi competes in the emerging market for agentic interactive product demos, at the intersection of conversational AI, sales enablement, and interactive demo software for B2B SaaS. Its stated differentiation is that the agent conducts a live video-call demo while navigating the real product, rather than relying only on screenshots, captured interfaces, prerecorded content, or a preconfigured sandbox. Adjacent competitors named in public market material include Storylane, Supademo, Saleo, Navattic, Walnut, Reprise, and Demostack.

The company has early commercial traction rather than merely an announced concept. Its Salesforge case study reports approximately 300 demos per month, a 46% increase in demos performed, a 21% conversion rate to free trial, and deployment across six websites and six products. Its StackAI case study reports 40-plus teams onboarded across eight enterprise accounts, 85% less manual onboarding time, and three-times weekly active usage among onboarded teams. Y Combinator lists Karumi as an active Fall 2025 company; the available evidence does not disclose revenue or establish that it is pre-revenue, so the most supportable characterization is an early-stage company with customer deployments and undisclosed revenue status.