About
Kuli builds an AI coworker for influencer-marketing teams at consumer brands and agencies. It watches social videos frame by frame, understands each brand’s context, and automates creator discovery, analysis, outreach, and campaign operations—going beyond hashtag- and follower-based tools.
Market
Kuli competes in influencer-marketing software, social listening, creator intelligence, and affiliate/campaign-attribution markets. Its positioning is an agentic AI coworker for consumer-brand marketing teams: instead of merely providing a creator database or CRM, it watches and analyzes social video, applies each brand’s context, and performs discovery, vetting, outreach, reporting, and performance analysis. This automation and frame-level content understanding are its main differentiators versus broader influencer platforms and media-monitoring suites.
Kuli targets marketing teams at large consumer brands, particularly teams responsible for social media, influencer, or creator marketing. Its secondary customers are influencer-marketing agencies and platforms that need to scale creator discovery, campaign execution, and reporting without adding headcount.
At a Glance
Problem
Kuli addresses the operational bottleneck in influencer marketing: creator partnerships are expanding while consumer-brand marketing teams are expected to handle more creators, videos, outreach, trend monitoring, and reporting without additional headcount. The work remains highly manual—one campaign can involve eight hours of TikTok research, competitor and trend monitoring, hundreds of creator emails, and a full day of reporting. Teams may already pay six figures annually for influencer tools that do not analyze video, then pay agencies to perform the same manual work.
The core use case is a consumer-brand marketer giving Kuli a natural-language brief for a target creator and campaign. Kuli can find relevant creators, assess brand fit and past collaboration performance, and prepare outreach, replacing the slow process of manually searching, vetting, and contacting creators.
Product / Service
Kuli is a business-to-business AI software agent for influencer marketing. A brand loads its pillars, tone, past campaigns, audience, and no-go areas into a persistent brand context. Kuli then applies that context while analyzing millions of social videos frame by frame, reading comments, identifying the patterns behind high-performing content, and producing more relevant discovery and campaign recommendations than metadata-only filters.
The agent is designed to handle discovery, vetting, outreach, and reporting, while escalating decisions to the marketer when needed. It can draft personalized messages, negotiate creator rates, and run campaign work in parallel, allowing marketers to focus on judgment rather than repetitive operations. Kuli’s site lists pricing from $2,000 per month, with unlimited volume, and its terms describe the offering as B2B software that performs AI video analysis on public social-media data.
Market
Kuli competes in the influencer-marketing software market, specifically the emerging AI-native segment spanning creator discovery, content analysis, brand safety, and campaign execution. Its differentiation is starting with the content itself rather than relying primarily on hashtags, follower counts, or creator databases. Relevant alternatives include CreatorIQ and Grin for enterprise workflows and relationship management, as well as Aspire, HypeAuditor, and Influencity; Kuli’s own comparison material positions it as complementary to broader platforms in some agency workflows.
Kuli appears commercially deployed rather than pre-revenue: its website publishes paid pricing, and Y Combinator reports usage by marketers at Disney, Nivea, and PostHog. Kuli also claims that, five months after launch, a Fortune 100 entertainment brand was shipping three times more campaigns, while a leading mobile-gaming studio and major cosmetics brands reduced agency fees and increased campaign output without adding headcount. It is nevertheless an early-stage company—Y Combinator lists it in the Spring 2026 batch—and the reviewed materials do not disclose a revenue total or funding amount.
Founders & Leadership
Funding History
Y Combinator
Recent News
The YC Tier List profiles Kuli as an AI coworker for marketing teams, describing its ability to analyze social videos in a brand’s context and support creator scouting, trend analysis, and campaign optimization. The profile references claimed use by teams at Disney, Nivea, and Havas.
A roundup of Y Combinator’s Spring 2026 companies lists Kuli as an AI coworker for marketing teams at large consumer brands and categorizes it under Marketing.
Kuli’s official company thesis positions the product as a Creator Marketing Operating System and describes it as a worker for consumer marketing teams that handles social-media research and analysis.
Kuli launched on Y Combinator’s Launch YC, presenting an AI agent that watches social videos, understands a brand, and helps plan and run influencer campaigns. The launch post reports early traction with major entertainment, gaming, and cosmetics brands, including a claim that a Fortune 100 entertainment brand shipped three times more campaigns using Kuli.
Kuli’s official guide lists the company as an AI agent for influencer marketing that analyzes actual creator content, distinguishing it from traditional discovery tools based primarily on follower and profile filters.
CreatorFest published a Kuli partner/profile listing describing its AI for identifying brand-fit influencers by analyzing millions of social posts and videos. The listing says the product supports content due diligence, collaboration fit, and risk discovery.
Active Roles
1Business Model
Kuli sells recurring software subscriptions to marketing teams, with pricing starting at $2,000 per month and a sales-led demo process. Its value proposition is replacing substantial manual agency and campaign-operations work with an AI agent.