Problem

Magna addresses the operational complexity of managing token ownership after a Web3 company raises capital or launches a token. Startups often promise investors, employees, and other stakeholders token allocations analogous to equity; as the recipient list grows and tokens begin trading, tracking ownership, unlock schedules, tax obligations, custody, and distributions becomes increasingly difficult. Magna’s customer evidence describes teams spending weeks manually calculating and reconciling multiple vesting schedules. The primary use case is a token launch or ongoing token program that needs to distribute allocations accurately across investors, employees, and community members without relying on spreadsheets and manual processes.

Product / Service

Magna is a digital-asset-management platform for founders, protocols, investors, general counsels, and CFOs. It provides a central workflow for token cap tables, on-chain and off-chain vesting, tax-withholding support, airdrops, conditional grants, staking, custody, and escrow. Its claim portals can be white-labeled, deployed with no code, and integrated through an API, while custody and distribution workflows can connect to providers such as Fireblocks, Anchorage, Safe, Squads, and HRIS systems including Rippling, Deel, and Toku.

The model combines software with high-touch service: Magna advertises onboarding in under a day, migration support from existing providers, white-glove implementation, and ongoing support. Pricing starts at $500 per month. The benefit is faster, more reliable token administration across multiple chains and custody setups, with automation replacing manual calculations and enabling complex features such as custom claim windows, geofencing, milestone-based grants, staking after claims, and tax-aware distributions.

Market

Magna competes in Web3 token operations, token management, and digital asset management, particularly the market for token vesting, airdrops, grants, staking, and custody infrastructure. TokenTable is a direct alternative in token distribution and vesting, while Pulley is an adjacent competitor: Pulley focuses on broader equity management, whereas Magna focuses on token vesting and custody. The category is also adjacent to specialized vesting, streaming, treasury, and digital-asset custody providers.

Magna shows meaningful commercial traction rather than appearing to be an idea-stage company. Its website reports more than $10 billion in total value locked across Solana, Ethereum, Aptos, Arbitrum, and other chains; it has published customer case studies and reported launches with Optimism, including grants, custody and escrow, and staking products. In its Q2 2025 report, Magna described an 18-person team backed by Y Combinator and Tiger Global, while outside reporting said it was last valued at $70 million in its most recent funding round. On February 18, 2026, Payward, the company behind Kraken, acquired Magna on undisclosed terms; Magna said it would remain available to existing customers and continue supporting current integrations. Revenue is not disclosed, although the public subscription price, customer references, and acquisition indicate an operating commercial product rather than a purely pre-revenue venture.