Problem

In Pakistan, aspiring entrepreneurs and informal sellers often face the same barriers to starting an online business: they need upfront capital to buy inventory, must find competitively priced products, and have to manage delivery and cash collection. Markaz addresses this pain by letting people begin reselling without an initial investment, while earning a margin on each sale. Its core economic proposition is particularly relevant for individuals who have customer relationships or social-media reach but lack the money, inventory, or operational infrastructure to launch a conventional e-commerce business.

The main use case is social reselling: a person selects products, shares them with customers or friends through WhatsApp, Facebook, or Instagram, and earns the difference between the product price and the selling price. Markaz’s materials advertise potential earnings of up to PKR 45,000 per month, although that is a company claim rather than independently verified income data.

Product / Service

Markaz is a mobile-first dropshipping and social-commerce platform. It provides access to more than 150,000 locally sourced and global products, allows resellers to choose products and set their own profit margins, and provides tools to export or share product listings. Resellers can manage product selection, pricing, orders, and shipment tracking through the app or web interface without holding inventory themselves.

The delivery model removes much of the operational burden from the seller. Markaz handles logistics, courier delivery, and cash collection through cash on delivery, allowing the reseller to focus on finding customers and generating sales. The result is a low- or zero-upfront-cost route into online commerce for individuals and small retailers who would otherwise need to finance stock and build their own fulfillment process.

Market

Markaz competes in Pakistan’s social-commerce, social-reselling, B2C e-commerce, and dropshipping markets. Its positioning is focused on enabling individuals to monetize personal networks and social-media distribution rather than competing only as a conventional online retailer. The available research does not identify specific named competitors, but it describes Markaz as a leading or top player among social-reselling competitors and also notes that its platform serves entrepreneurs in Pakistan and the UAE.

The evidence indicates an operating business with a substantial catalog, an active Android and web product, fulfillment capabilities, and a seed financing round involving Indus Valley Capital, Suya Ventures, and Kyane Kassiri in 2022. The company claims a catalog of 150,000-plus products and potential reseller earnings of up to PKR 45,000 monthly, but the available sources do not provide revenue, gross merchandise volume, user, or order figures. It therefore cannot be reliably labeled pre-revenue or assigned a quantified scale from the available evidence.