Companies

Miniswap

miniswap.gg

A specialized marketplace helping wargamers buy, sell, and trade miniatures through structured search and safer transactions.

HQSan Francisco, California, United States
Employees1-50
Jobs checked 5d ago
Specialization
Not classified
Business
Marketplace Operation
Market
Gamingand 1 more market values
  • Retail
Ecosystem
Applications
Customers
Consumers
More details
Organization type
Commercial Company
Ecosystem
Applications
Business
Marketplace Operation
Specialization
Not classified
Market
Gaming, Retail
Customers
Consumers
Delivery models
Hosted Software
Revenue models
Transaction Fees
Listing status
Not classified
Latest equity round
Series A
Reported funding amount
Not classified

About

Miniswap operates a marketplace for complex hobbies, initially focused on Warhammer and tabletop wargaming miniatures. It serves hobbyist buyers and sellers with a catalogue of more than 20,000 miniatures, structured search, integrated payments and shipping, and buyer and seller protections that address the poor discovery, counterfeit, and trust problems of general marketplaces.

Market

Miniswap competes in the secondary online marketplace for tabletop games and wargaming miniatures, initially targeting Warhammer within a tabletop-games market estimated by YC at roughly $20 billion. It positions itself as a hobby-specific alternative to general marketplaces and informal forums, differentiating through a structured catalogue of more than 20,000 miniatures, meaningful hobby filters, AI-assisted listing creation, integrated payments and shipping, buyer protections, and a 7% seller fee.

Target Customers

Miniswap primarily serves tabletop wargaming hobbyists—especially Warhammer players—who buy, sell, trade, or catalogue new and used miniatures. Its seller audience also includes hobbyist sellers, small game stores, and other high-volume miniature businesses; the platform launched in the US, UK, and Canada.

At a Glance

Problem

Miniswap addresses the friction of buying, selling, and trading tabletop wargaming miniatures through informal exchange forums and generic marketplaces. The existing process can involve lengthy direct-message negotiations, manually arranging shipping, and juggling payment methods; broad platforms also lack the specialist catalogue, provenance, and search tools that collectors and players need. The main use case is finding and transacting for new or used miniatures—initially especially Warhammer 40,000 and related games—in a way that makes hobby-specific price discovery and fulfillment easier.

The economics are marketplace-driven: sellers pay a 7% fee only when an item sells, with no listing fee, which Miniswap positions as cheaper than eBay. This gives sellers a lower-cost specialist alternative while giving buyers a more structured way to find niche items, including individual models, kits, and “bits” that are difficult to search for on general-purpose platforms.

Product / Service

Miniswap is a vertical two-sided marketplace built by hobbyists for tabletop gamers. It combines an extensive miniature catalogue with hobby-specific categories, filters, and search; integrated payments and shipping; and buyer and seller protections. Sellers can create listings with catalogue data auto-filled, import inventory from eBay or upload it by CSV, and use prepaid tracked labels in supported countries. Buyers can browse and purchase from a structured inventory rather than coordinating every transaction through private messages.

The service is delivered as an online marketplace with transaction-based monetization. Its benefit is to compress the work involved in listing, discovering, paying for, shipping, and resolving problems with miniature transactions, while creating a permanent specialist home for the community. Miniswap supports sellers across 34 countries and handles payment collection, seller payouts, shipping workflows, and certain domestic lost-parcel and return escalations.

Market

Miniswap competes in vertical e-commerce and consumer marketplaces for tabletop games and collectibles. Y Combinator describes the broader tabletop-games market as approximately $20 billion in 2025 and says Warhammer alone is projected to reach $3 billion by 2030. The direct alternatives include eBay and informal mini-exchange forums; Miniswap differentiates through domain-specific taxonomy, catalogue data, search, valuation and provenance-oriented tooling, and community features rather than generic marketplace scale. Its longer-term positioning is to extend the same model into other complex hobby and collector categories.

The company is active and has early marketplace traction rather than being merely pre-launch. Its site says more than 10,000 hobbyists have joined, while its Y Combinator profile reported 1,000 gamers and more than $40,000 of listed inventory four weeks after launch. Miniswap was founded in 2025, participated in Y Combinator’s Fall 2025 batch, and raised approximately $3.5 million in December 2025. The 7% transaction fee establishes a revenue model, but the available evidence does not disclose revenue, GMV, or profitability, so the business should be viewed as an early-stage, funded marketplace with demonstrated user and supply acquisition rather than a proven scaled-revenue company.

Founders & Leadership

Zak SinghFounder
CEO
Will HannaFounder
COO

Funding History

2025-12
Series A$3.5M

Y Combinator

Recent News

2026-09-21product_launch
Miniswap is featured on Y Combinator’s Launch YC

Miniswap was featured on Y Combinator’s Launch YC as a marketplace for tabletop games, starting with Warhammer. The founders said that 1,000 gamers had signed up and listed more than $40,000 of inventory.

2025-12-17funding
YC Miniswap raises £2.6m to improve Warhammer price discovery with AI taxonomy

Miniswap, founded by Cambridge University alumni Will Hanna and Zak Singh, raised £2.6 million ($3.5 million) after participating in Y Combinator. The funding supports its dedicated Warhammer miniature marketplace, including an AI-assisted taxonomy designed to improve listings, valuations, and price discovery.

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Business Model

Miniswap monetizes marketplace transactions by charging sellers a 7% platform fee on the final item price, excluding shipping and taxes. It reports no listing fees and also processes seller payouts through Stripe, with payment-processing charges listed for U.S. orders.

Products

Specialized marketplace for new and used tabletop wargaming miniaturesStructured miniature catalogue with hobby-specific search, filters, and auto-filled listingsSeller tools including eBay import, CSV bulk upload, inventory synchronization, and lower-cost sellingBuyer and seller protections, integrated payments and shipping, saved-search alerts, and collection trackingCommunity features, including Discord access and planned painting guides and commission boards

Tech Stack

AI-assisted miniature catalogue and listing generationStructured product catalogue/database with 20,000+ miniature recordsHobby-specific search and filteringIntegrated payments and shipping, including Stripe payment processingWeb marketplace and community platform

Competitors

eBay
Etsy
Reddit’s r/miniswap
Facebook Marketplace and Facebook hobby groups
Discord trading servers
Bartertown
DakkaDakka Swap Shop