Problem

Modern Animal addresses the friction of getting timely, convenient veterinary care: pet owners may need answers before deciding whether an in-person visit is necessary, while clinic visits can be costly and difficult to access urgently. Its pricing model targets the economic uncertainty of episodic care: a pay-as-you-go physical exam costs $85, while annual memberships offer a more predictable way to obtain ongoing support. The central use case is a pet parent dealing with an urgent concern or everyday health question outside normal clinic hours and needing immediate professional guidance.

Product / Service

Modern Animal combines technology-enabled veterinary care with owned clinics. Its app lets members chat with or video-call the Modern Animal Care team 24/7, schedule care, and manage health records; members can then transition from virtual guidance to in-person treatment when needed. The All Access plan costs $199 per year in California and Colorado, or $169 in Texas, and includes unlimited clinic visits, 24/7 support by chat, phone, or video, and priority urgent-care access. The lower-priced Essential plan provides 24/7 telemedicine and one included clinic visit, giving customers a lower-commitment entry point.

Market

Modern Animal competes in technology-enabled veterinary care, particularly the hybrid category combining digital telehealth with branded physical clinics and membership economics. Pawp is an identifiable comparable in digital-first pet care, while traditional veterinary practices remain the alternative for in-person care. Modern Animal is not pre-revenue: it reported 85% year-over-year revenue growth in 2024 and a $100 million annualized revenue run rate in September 2025. By April 2026, it had 29 owned clinics and more than 100,000 member families, and Chewy said the acquisition would add more than $125 million in annualized run-rate revenue while expanding Chewy Vet Care's network from 18 to 47 locations. The company has since joined Chewy, which gives the model additional distribution across pet commerce, pharmacy, and veterinary services.