Problem

Sports broadcasters, teams, and leagues generate hours of live-game footage but still rely heavily on editors to scrub through it, identify the meaningful moments, format clips, and publish them. That process is slow, expensive, and dominated by repetitive work rather than creative editing; fans may wait hours for highlights, while smaller college and high-school programs often cannot justify a dedicated editor at all. The core economic pain is that traditional production makes real-time coverage viable mainly for well-funded professional organizations.

The killer use case is turning a live broadcast into a social-ready clip while the moment is still relevant: not only the goal, touchdown, or other play, but also the celebration, crowd reaction, and surrounding emotion. Narrative’s stated target is to make this fast enough and inexpensive enough that resource-constrained sports organizations can publish highlights from games that previously received little or no coverage.

Product / Service

Narrative is an AI-powered sports-content platform delivered through an editor and an API. It ingests a live broadcast, detects highlight-worthy moments in real time, creates highlight packages, automatically reframes footage for formats such as 9:16 portrait video, scores clips for expected social performance, and can publish them directly to social channels. The system is designed to work from broadcast footage without game logs, play-by-play data, or other metadata, while allowing a team to prioritize particular players, shots, teams, or event types.

The benefit is speed and lower production cost: Narrative claims a turnaround of under 30 seconds, a 90% reduction in live-highlight production time, and 2.7x higher content output for teams using the platform. Its delivery model appears enterprise-oriented, with custom integrations, on-premises hosting, dedicated infrastructure, support, and effectively unlimited processing available for larger customers; the company also positions its API as infrastructure that broadcasters, teams, and leagues can embed in existing systems.

Market

Narrative competes in B2B sports-media technology, specifically AI-assisted video editing, automated sports-highlight generation, and real-time social-content distribution. Its customers include broadcasters, sports teams, leagues, colleges, and high schools. The competitive set includes established automated-highlight vendors such as WSC Sports and Magnifi, as well as adjacent or newer video-automation companies including VideoVerse, Wildmoka, BlendVision, and Cutsio. Narrative’s differentiation is its emphasis on emotional context around the play, an editor-assistance workflow, metadata-free processing, and an API-first approach aimed partly at customers underserved by larger incumbents.

The company was founded in 2025, joined Y Combinator’s Fall 2025 batch, and remains an early-stage company with a three-person founding team. Public traction includes Narrative’s claim that teams using the product see higher output and engagement, statements that it has begun working with prominent college-football and sports organizations, and a January 2026 industry feature about its live and postgame platform. The public materials reviewed do not disclose revenue, customer counts, or named customers, so Narrative should be treated as an early commercial-stage company rather than definitively classified as pre-revenue.