- Specialization
- Not classified
- Business
- Marketplace Operation
- Market
- Sports
- Ecosystem
- Not applicable
- Customers
- Consumers
More details
- Organization type
- Commercial Company
- Ecosystem
- Not applicable
- Business
- Marketplace Operation
- Specialization
- Not classified
- Market
- Sports
- Customers
- Consumers
- Delivery models
- Hosted Software
- Revenue models
- Not classified
- Listing status
- Not classified
- Latest equity round
- Series B
- Reported funding amount
- Not classified
About
Novig builds a peer-to-peer sports prediction market and trading app where sports bettors trade directly against one another. It differentiates itself from traditional sportsbooks through commission-free trading, user-set odds, and no house edge, while monetizing through market makers and professional bettors rather than everyday users.
Market
Novig competes in the U.S. sports betting and sports prediction-market segment, serving sportsbook and betting-app fans through a sports-focused trading app. It differentiates through a commission-free, peer-to-peer exchange in which users trade against other people rather than a house, emphasizing better odds, transparency, and freedom from hidden fees, house edges, and account limits.
Individual sports fans and bettors—especially users of sportsbooks, daily fantasy sports (DFS), betting apps, and prediction markets—who want to trade sports outcomes through a mobile app rather than bet against a traditional sportsbook.
At a Glance
Problem
Traditional online sportsbooks make sports wagering expensive and structurally unfavorable for users through vig, house edge, commissions, and opaque pricing. Novig targets bettors who are frustrated by latency, discriminatory practices, repetitive products, and the long-run unprofitability of the retail sportsbook experience. Its central use case is allowing a sports fan to take a view on a game, player prop, or future without automatically giving the house an edge.
Product / Service
Novig is a mobile sports-trading and prediction-market platform built around peer-to-peer trading rather than the traditional sportsbook model. Users trade against one another at set prices through markets with liquidity and order-book information, while the platform supports sports markets including player props, parlays, and futures. By removing the sportsbook intermediary, Novig offers commission-free trading, zero vig, no house edge, greater transparency, and potentially better prices for users.
Market
Novig competes in the U.S. sports-betting exchange and sports-prediction-market categories. Its direct and adjacent competitors include traditional sportsbook platforms such as FanDuel, DraftKings, and Fanatics, as well as prediction-market operators such as Kalshi and ProphetX. Novig differentiates itself from sportsbooks through its peer-to-peer exchange structure and from general prediction markets through its sports-focused product.
The company appears to have meaningful early traction rather than being pre-revenue: it was founded in 2021, reports 55 employees and more than $100 million raised, and secured a reported $75 million Series B in February 2026 at a $500 million valuation. Its consumer product was available in more than 35 states, and its June 2026 CFTC designation created a path to operate nationwide with safeguards associated with financial markets. The available research does not provide independently verified user, trading-volume, or revenue metrics, so the strongest evidence of traction is its funding, team growth, geographic reach, and regulatory progress.
Founders & Leadership
Funding History
Not publicly disclosed
Lux Capital, Y Combinator, Joe Montana
Forerunner, Y Combinator, NFX, Perceptive Ventures, Gaingels
Pantera Capital, Multicoin Capital, Makers Fund, Edge Equity, Forerunner
Recent News
Novig launched an API for sports event contracts, enabling programmatic trading, real-time order-book monitoring, and performance tracking. The API offering included zero maker fees and in-play maker credits.
Novig confirmed it was fundraising for a new round after Front Office Sports reported talks at a potential valuation of up to $2 billion. The report said the round’s amount and participating investors were not yet clear, and that Novig expected to close it in winter.
Novig announced a campaign partnership with Sydney Sweeney, who joined the sports prediction-market company as a strategic partner and equity holder. The partnership was tied to a new Novig advertising campaign.
Novig announced the adoption of a comprehensive responsible-trading framework on August 13, 2026, codifying standards directly into the Ludlow Exchange rulebook for its CFTC-regulated prediction market. The framework includes a nationwide 21+ age requirement, deposit/loss/exposure limits, cooling-off and self-exclusion tools, responsible-marketing restrictions, risk monitoring, and ongoing oversight.
Novig reached a partnership with LIV Golf connected to the first major golf event of 2026, expanding the company’s sports-event partnership activity.
Novig raised a $75 million Series B led by Pantera Capital, with participation from Multicoin Capital, Makers Fund, Edge Equity, Forerunner, NFX, and Perceptive Ventures. The round brought Novig’s total capital raised to more than $105 million since its late-2024 launch.
Front Office Sports reported that Novig had been approached by multiple potential acquirers interested in buying the company, following its $18 million Series A announced that summer.
Active Roles
15Business Model
Novig operates a commission-free, peer-to-peer sports prediction and trading market with no house edge, user fees, or commissions. It generates revenue by charging market makers and professional bettors rather than everyday bettors.