Problem

Europe’s forests are a major carbon sink, but climate change is making them increasingly vulnerable to heat, drought, storms, pests, and fire. Much of the forest estate consists of monocultures that need costly restructuring into more biodiverse, resilient ecosystems. At the same time, creating a forest-carbon project has traditionally required expert guidance, long lead times, manual data collection, and extensive certification paperwork, making the economics unattractive and market access difficult—especially for smaller forest owners.

Pina Earth addresses the resulting mismatch between ecological need and available finance. Companies face growing pressure to reduce or compensate for emissions, but the voluntary carbon market has often generated poorly directed demand and concerns about greenwashing. The core use case is therefore a corporate buyer purchasing credible, locally rooted forest-carbon credits, with the proceeds funding the forest-management measures needed to improve resilience and increase additional carbon sequestration.

Product / Service

Pina Earth provides a technology-enabled forest-carbon project platform and project-development service. It connects forest owners with corporate carbon-credit buyers, supports the administrative and certification process, and uses forest inventories to create a digital twin with individual-tree data. Its simulation engine combines scientifically tested forest-growth and climate models to quantify a project’s climate impact, while dashboards make project progress and measures visible to participants.

On the supply side, forest owners can finance conversion, regeneration, reforestation, and other sustainable-management activities through an additional carbon-related income stream. On the demand side, companies buy locally sourced, TÜV-certified credits and can track the projects behind their climate contribution. The model is designed to lower the cost and complexity of project development while directing capital toward mixed, biodiverse forests that are better able to withstand climate change.

Market

Pina Earth competes in the voluntary carbon market, specifically the European forest-carbon, nature-based-solutions, and forest-climate-project-development segments. Its offering sits between software and infrastructure: it combines data and simulation tools with certification, project development, and access to buyers. Tree.ly was the clearest adjacent comparable in the evidence, but the two companies merged in 2025 under the Pina Earth brand, creating a combined full-stack platform rather than leaving Tree.ly as a current standalone rival. The broader competitive set includes conventional forest-carbon developers and carbon-credit marketplaces, although no other specific direct competitor is identified in the available sources.

The company is commercially active rather than pre-revenue. Its website says more than 100 European companies trust its projects, while the post-merger business reported more than 80,000 hectares of forest under contract, over 500,000 tonnes of certified regional carbon credits, approximately 100 corporate buyers, and five-times annual revenue growth in the DACH region. Pina Earth had raised $2.5 million in 2022 seed funding after its Y Combinator pre-seed round, and the combined company was preparing for a Series A to expand across Europe.