- Specialization
- Not classified
- Business
Software Applicationsand 1 more business valuesLess
- Data Provision
- Market
- Cross Industry
- Ecosystem
- Applications
- Customers
Small Businessesand 1 more customers valuesLess
- Enterprises
More details
- Organization type
- Commercial Company
- Ecosystem
- Applications
- Business
- Software Applications, Data Provision
- Specialization
- Not classified
- Market
- Cross Industry
- Customers
- Small Businesses, Enterprises
- Delivery models
- Hosted Software
- Revenue models
- Subscription
- Listing status
- Not classified
- Latest equity round
- Seed
- Reported funding amount
- Not classified
About
Popsy is a B2B SaaS marketing-automation company that uses AI to find prospective leads on Reddit and send hyper-personalized direct messages. It targets businesses and marketers seeking automated prospecting, differentiating itself through Reddit-specific lead discovery and personalized outreach.
Market
Popsy competes in AI-powered social listening, Reddit lead generation, and marketing-automation software. Its positioning emphasizes finding high-intent conversations and turning them into personalized DMs or comments, differentiating it from monitoring-focused tools that primarily provide keyword alerts or opportunity discovery without the same degree of automated outreach.
Popsy primarily targets B2B SaaS companies and other product or service businesses that want to acquire customers through Reddit and related online communities. Its likely buyers are founders, growth marketers, and sales or marketing teams at startups and small-to-midsize businesses seeking automated, intent-based prospecting and outreach.
At a Glance
Problem
Popsy addresses the customer-acquisition problem of finding high-intent prospects inside fast-moving Reddit conversations. Founders and marketers may know which communities matter, but manually searching subreddits, identifying people asking for recommendations, judging whether a discussion is commercially relevant, and writing a context-aware response is time-consuming and easy to miss. The killer use case is a company looking for people already asking for advice about a product category, then engaging those prospects while their intent is still fresh.
Product / Service
Popsy is a self-serve AI SaaS assistant for Reddit marketing. Users provide custom instructions describing the kind of opportunity they want; Popsy continuously scans Reddit for relevant discussions, surfaces potential leads, and generates personalized direct messages and comments based on each post's context. It can automate outreach to post authors, monitor unlimited subreddits, and provide always-on lead discovery. The current site also emphasizes automated outreach, hyper-personalized DMs, 24/7 monitoring, and an advertised 25–35% average response rate. Its published pricing is usage-oriented: a $19-per-month Starter plan supports up to 100 leads per day, while a $49-per-month Professional plan offers unlimited leads.
Market
Popsy competes in B2B marketing automation, AI lead generation, Reddit marketing, and the broader social-listening market. Its closest alternatives include Redora AI and Redreach, which also combine Reddit monitoring with lead discovery and outreach, while Octolens is a broader, multi-platform social-listening competitor. Popsy’s positioning is narrower and more Reddit-specific: it emphasizes custom-instruction-based discovery and AI-generated DMs and comments rather than general brand monitoring.
The company was founded in 2021, joined Y Combinator’s Summer 2022 batch, and is listed as active with a two-person team in Ljubljana, Slovenia. The available evidence does not substantiate a public customer count, revenue figure, or verified commercial growth metric, so the best characterization is active but traction-undisclosed rather than definitively pre-revenue. The YC profile also records an earlier Popsy no-code website-builder product; the current popsy.ai site and app clearly present the Reddit lead-generation product as the company’s present focus.
Founders & Leadership
Funding History
Y Combinator, Silicon Gardens
Recent News
Reddwise lists Popsy as a Reddit monitoring and outreach tool, highlighting its $19/month Starter plan with 100 leads per day and AI-generated Reddit DMs and comments.
CommunityTracker identifies Popsy as an AI-powered Reddit lead-generation tool that finds and engages potential customers based on user-defined instructions, including personalized DMs and comments at scale.
Active Roles
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Get notified when they postBusiness Model
Popsy uses a subscription SaaS model with tiered lead-generation plans. Available pricing evidence lists a Starter plan at $19 per month for up to 20 leads per day and a Professional plan at $49 per month for unlimited leads.