Companies

Proglix

proglix.com

Proglix is a B2B marketplace helping Indonesian manufacturers procure metal and steel raw materials efficiently.

HQSingapore, Not applicable, Singapore
Employees1-50
Jobs checked 19h ago
Hardware / ManufacturingNot AIMarketplaceSeed

About

Proglix operates a B2B marketplace and procurement platform for metal and steel raw materials, serving small and medium-sized manufacturers in Indonesia. Its differentiation is streamlined domestic and import purchasing with lower prices, no minimum order quantities, faster service-level agreements, and real-time inventory visibility.

Market

Proglix competes in Indonesia's B2B industrial raw-material procurement and digital supply-chain market, positioning itself as a marketplace and e-procurement platform connecting manufacturers, suppliers, importers, exporters, and business buyers. It differentiates by combining product discovery and instant quotes with supplier stock and price integration, no-minimum-order purchasing, faster service-level targets, direct delivery, customization, excess-inventory liquidation, and cashless or financing options in an end-to-end procurement model.

Target Customers

Proglix primarily targets small and medium-sized manufacturers in Indonesia's infrastructure, industrial, construction, and metal-manufacturing sectors, while also serving larger enterprises engaged in metal procurement. Its main buyers are business procurement and operations teams seeking reliable access to steel and other industrial raw materials with transparent pricing, inventory visibility, delivery, and financing.

At a Glance

Problem

Proglix addresses the unreliable, fragmented way Indonesian small and medium-sized manufacturers procure metal and steel raw materials. These businesses often buy through traders or wholesalers, making stock availability, delivery times, and pricing unpredictable. The result is procurement delays, less price transparency, and pressure on already-tight working capital; smaller buyers may also struggle to access materials on flexible quantities and terms. The killer use case is a manufacturer that needs domestic or imported steel quickly, without a large minimum order, and wants dependable availability and delivery rather than negotiating separately with multiple intermediaries.

Product / Service

Proglix is a tech-enabled, end-to-end B2B marketplace and digital supply-chain service. Buyers browse material categories and manufacturer specifications, see inventory and pricing, place an order, and pay through cashless or financing options; Proglix then coordinates delivery directly to the customer’s business. The platform is designed to provide no-minimum-order purchasing, real-time stock visibility, faster service levels, and lower or more transparent prices.

Beyond the marketplace transaction, Proglix offers logistics coordination, customization, excess-inventory liquidation, e-procurement, and credit facilities, including up to 30-day payment terms. This full-stack model gives manufacturers a single procurement channel while helping suppliers reach buyers and move inventory, replacing manual sourcing and fragmented coordination with a more predictable purchasing workflow.

Market

Proglix competes in B2B industrial e-commerce, raw-materials marketplaces, and digital supply-chain procurement, initially focused on Indonesia’s metal and steel market and also covering adjacent inputs such as polymers and electrical supplies. Its competitive set includes NowPurchase, OfBusiness, and Reibus, alongside broader B2B marketplaces and sourcing platforms. Its differentiation is the combination of a specialized metals focus, supplier aggregation, inventory and price integration, logistics, financing, and support for smaller manufacturers.

The company is not pre-revenue. Founded in 2022, Proglix joined Y Combinator’s Winter 2023 batch and publicly announced a $1.35 million seed round in February 2023; contemporaneous reporting said first-year revenue grew 66%. Third-party databases subsequently estimated 2024 revenue at approximately $3.2 million and a 2025 valuation of about $9.5 million, while PitchBook’s 2026 profile lists the company as private and venture-backed with 17 employees. Customer counts and audited financials are not publicly disclosed, so the revenue and valuation figures should be treated as estimates rather than verified company-reported results.

Founders & Leadership

Wynn WijayaFounder
CEO
Wendy WijayaFounder
COO
Prawira IndrawanFounder
CTO

Funding History

2022-12
Seed (initial funding)Undisclosed

Various renowned investors in Indonesia (unnamed)

2023-01
Seed$500K

Y Combinator

2023-02
Seed$1.35M

500 Global, Number Capital, Magic Fund, MDI Ventures

Recent News

2026-07-28
E-commerce Startups funded by Y Combinator (YC) 2026

Y Combinator’s 2026 e-commerce directory lists Proglix as an Indonesian marketplace for small and medium-sized manufacturers buying metal and steel raw materials. This is a current company-profile listing rather than a standalone funding or partnership announcement.

2026-07-15
Manufacturing Startups funded by Y Combinator (YC) 2026

Y Combinator’s 2026 manufacturing directory features Proglix as a marketplace serving Indonesian small and medium-sized manufacturers purchasing metal and steel raw materials. No new funding, partnership, or product-launch details are stated in the available listing.

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Business Model

Proglix operates a transaction-oriented B2B procurement and trading marketplace, helping manufacturers order domestic and imported metal and steel raw materials. The available sources do not specify whether revenue comes from product markups, supplier commissions, platform fees, or a combination of these mechanisms.

Products

B2B marketplace for metal and steel raw materialsCoils: galvalume, galvanized, and PPGLFlat products: steel plate and checkered steel plateLong and structural products: H-beams, angle bars, and wide flangesDownstream and construction products: steel pipes, roofing, trusses, channels, hollow steel, and floor decksSteel products including fencing, rebar wire, gabion mesh, barbed wire, and reinforcement barWire meshProcurement, logistics, customization, excess-inventory liquidation, and financing services

Customers

WilmarCargill

Tech Stack

Full-stack digital supply-chain platformB2B e-procurement marketplaceReal-time inventory and supplier price integrationCashless payments and financing optionsDigital logistics, customization, and excess-inventory liquidation workflows

Competitors

NowPurchase
OfBusiness
Reibus