ProRata

ProRata.ai builds AI-powered search, advertising, and attribution tools for publishers, licensing content to power AI-generated answers and sharing revenue with content creators. Its Gist Answers product embeds licensed, attribution-focused AI search and recommendations on publisher sites, with a 50/50 revenue share for content partners and a library of licensed content powering outputs. Target customers are publishers and content creators; monetization arises from ads and licensing.