Problem

Same addresses the time, cost, and technical-access barrier that prevents nontechnical founders, small and midsized businesses, and independent developers from turning ideas into working software. Its target users may understand the business problem—often marketing, customer acquisition, or a product concept—but lack the coding skills to execute it, handle backend work, deploy it, and maintain it. The main use case is turning a vague idea or business need into a functional web app simply through conversation, rather than hiring scarce technical talent or abandoning the idea.

The deeper economic proposition is to compress the traditionally expensive software-development process into an accessible, usage-based service. Same’s stated ambition is not only to help people make web apps but eventually to help them launch products, operate them, and make money from them.

Product / Service

Same.new is a no-code, prompt-driven AI app builder. Users describe what they want—or provide ideas, screenshots, or URLs—and Same combines AI models with an agentic development environment that can generate, iterate on, run, and manage web applications. It supports full-stack development, including frontend and backend functionality, and can deploy completed applications without requiring infrastructure setup or configuration.

The delivery model is freemium and token-based. Users receive a free monthly allowance, while paid plans range from $10 to $100 per month with progressively larger token allocations; prompts, context analysis, and code generation consume tokens. The benefit is an integrated path from concept to deployed product, with less dependence on coding expertise, infrastructure knowledge, or separate development tools.

Market

Same competes in the expanding AI app-builder and “vibe coding” market, alongside tools such as Lovable, Bolt.new, Emergent, Replit, and Bubble. These products overlap around conversational software generation and rapid prototyping, while Same emphasizes a broader agentic workflow spanning ideation, development, deployment, operation, and ongoing iteration. Its target segment includes both nontechnical business owners and makers who want to ship small web products quickly.

Same appears to be a commercial, revenue-generating product rather than pre-revenue. Its documentation says it is trusted by more than 600,000 builders, and a co-founder interview reported 500,000 users and approximately $3 million in annual recurring revenue within four months of launch. The same interview described token usage as the business model, while the current pricing documentation shows a more predictable free-plus-subscription tier structure.