Companies

Sana

sanalabs.com

Sana builds AI agents and learning software that help enterprises find knowledge, automate work, and develop employees.

HQStockholm, Not applicable, Sweden
Employees51-200
Funding$136M
Valuation$500M
17 active roles
Profile 6mo agoJobs checked 19h ago
AI / MLAI ApplicationB2B SaaSSeries C$50M-$200M

About

Sana builds AI agents and Sana Learn, an AI-native LMS, learning experience platform, authoring tool, and virtual classroom suite. It sells primarily to enterprise organizations and differentiates through unified access to company knowledge, cross-application task automation, content creation, analytics, and adaptive learning.

Market

Sana competes in enterprise AI, corporate learning, and knowledge-management software, positioning itself as an AI platform for real work rather than only a conventional LMS. Its differentiation is the combination of an all-in-one learning suite with no-code expert AI agents grounded in enterprise knowledge, connections across company data and applications, and support for multiple underlying LLM providers; Sana is now part of Workday and is positioned to connect Workday with the broader enterprise technology stack.

Target Customers

Sana targets enterprise organizations, particularly corporate learning and development, HR, knowledge-management, and operations teams that need to deploy AI across company data and workflows. Industrial companies are a stated use case, while L&D leaders and enterprise knowledge/workflow owners are the most likely buyers.

At a Glance

Problem

Sana addresses the fragmentation and inefficiency of enterprise knowledge work. Employees must search across company apps, reconstruct context, and complete repetitive multi-step tasks manually; conventional tools can find information, but do not synthesize a company’s knowledge or turn it into completed work. The economic pain is lost employee time and slow execution, particularly in workflows such as meeting follow-up, RFP preparation, customer support, reporting, research, and CRM updates. Sana’s core or “killer” use case is an AI agent that understands a company’s proprietary context and reduces complex, 20-step processes to a single action. Industrial customers using Sana’s custom agents report average time savings of 50%, while customer testimony describes operational efficiency and rapid payback.

The same underlying problem appears in corporate learning: static course catalogs, manual administration, and disconnected content make it difficult to deliver timely, personalized knowledge at scale. Sana therefore targets both productivity and learning pain, helping companies make internal knowledge immediately usable rather than leaving it trapped in documents, systems, and training repositories.

Product / Service

Sana is an enterprise AI platform centered on search, knowledge access, and configurable AI agents. Users can create expert agents without coding, ground them in company data, and connect them to more than 100 business applications. The platform is model-agnostic, supports enterprise security controls, and is delivered with implementation and adoption services including a dedicated deployment lead, tailored onboarding, AI strategy, change management, and priority support. In practice, teams can ask questions in tools such as Slack, synthesize documents and data, prepare client deliverables, analyze calls, draft responses, and automate recurring operational work.

Sana also offers Sana Learn, an AI-native learning product combining an LMS, learning-experience platform, authoring tool, and virtual classroom. Its benefit is to replace one-size-fits-all learning and manual content operations with personalized, AI-assisted knowledge delivery. Reported customer outcomes include Polestar increasing monthly users from about 400 on its former LMS systems to 1,500 on Sana Learn, and boosting engagement by 275% while creating and translating training content in-house.

Market

Sana competes in the enterprise AI and AI-agent market for knowledge work, with an adjacent position in corporate learning technology. In AI knowledge and workflow automation, alternative solutions cited for Sana include Zapier, n8n, Flowise, Langflow, Dify, Microsoft Copilot Studio, and Dynamiq; its broader enterprise-AI comparison set also includes platforms such as Writer. For Sana Learn, the more direct LMS competitors are Docebo, 360Learning, and Absorb LMS. Sana’s differentiation is the combination of company-grounded AI agents, cross-application context, enterprise controls, and an integrated learning platform rather than a conventional standalone chatbot or static LMS.

Sana is a commercial company, not pre-revenue. Its own materials cite 7x year-over-year ARR growth and customers including Svea Solar, Kry, Polestar, Talabat, Spotify, and others. It raised a $55 million round led by NEA, taking total funding above $130 million, and Workday completed its acquisition of Sana in November 2025 after announcing an approximately $1.1 billion all-cash transaction. Sana now operates within Workday’s broader strategy to combine AI-powered search, agents, and learning with Workday’s enterprise data and applications.

Founders & Leadership

Joel HellermarkFounder
Founder & CEO
Anna Nordell-WestlingFounder
CMO & Founding Team; Co-Founder
Jon LexaPresident
Valentino PacificiVice President

Funding History

2017-08
Seed$1.0M

Katarina Martinson

2018-06
Seed$1.5M

Not publicly identified

2019-11
Grant€60K

Innowwide

2021-01
Series A$18M

EQT Ventures

2022-12
Series B$34M

Menlo Ventures

2023-05
Series B extension$28M

NEA, Workday Ventures

2024-10
Series C$55M

NEA

Recent News

2026-05-21product
Workday Announces Sana for IT Service Management and New Travel Agent

Workday announced Sana capabilities for IT service management and a new Travel Agent, extending Sana’s use across employee support and travel workflows.

2026-03-18partnership
Workday integrates Sana 'superintelligence' in four months

Techzine covered Workday’s integration of Sana, including connections to more than 18 third-party applications such as Gmail, Outlook, Salesforce, SharePoint, Slack, Jira, and ServiceNow.

2026-03-18partnership
Workday Launches Sana AI Agent Platform to Automate HR and Finance Workflows

UC Today reported on Sana Enterprise’s ability to connect Workday with third-party tools including Gmail, Slack, Salesforce, SharePoint, and Jira to automate cross-application work.

2026-03-17product
Introducing Sana from Workday: Superintelligence for Work That Finds Answers, Takes Action, and Automates Workflows

Workday announced that Sana from Workday was available worldwide, introducing a conversational AI experience, a self-service agent with more than 300 skills, and Sana Enterprise integrations with tools such as Gmail, Outlook, Salesforce, and SharePoint.

2025-11-04
Workday Completes Acquisition of Sana

Workday announced that it had completed its acquisition of Sana, bringing Sana’s enterprise AI capabilities into Workday’s platform and strategy for becoming a single front door for work.

2025-09-16
Workday Signs Definitive Agreement to Acquire Sana

Workday announced a definitive agreement to acquire Sana and combine Sana’s AI-powered search, agents, and learning capabilities with Workday data and context.

Active Roles

17
Storytelling Marketing$141k – $262k
Stockholm/Marketing/34d ago
London/Solutions Engineer/34d ago
Stockholm/Solutions Engineer/34d ago
Solutions Engineer$160k – $280k
New York/Solutions Engineer/34d ago
New York/Marketing/34d ago
New York/Sales/34d ago
Stockholm/Sales/34d ago
London/Sales/34d ago
GTM Associate$93k – $100k
New York/Sales/34d ago
New York/Marketing/34d ago
Stockholm/Other/34d ago
Stockholm/Professional Services/34d ago
Engagement Manager $141k – $280k
New York/Professional Services/34d ago
Engagement Associate $80k – $156k
New York/Customer Success Manager/34d ago
Stockholm/Customer Success Manager/34d ago

Business Model

Sana monetizes its software as a subscription SaaS business. Sana Agents offers a free entry tier and paid scalable plans starting at $30 per user per month, while Sana Learn is priced per user per month with tailored enterprise pricing.

Products

Sana enterprise AI platform and expert AI agentsSana Learn: AI-native LMS, LXP, authoring tool, and virtual classroomSana Create for content creationSana Manage for administrative automationSana Analyze for insights and analytics

Customers

SpotifyASICS EMEAPolestarBrexHootsuiteTalabatDoctolibStravaPiabRobinhoodVoiElectroluxSwileTruecallerVeoneerKearneyFoodoraMerckAhlsellB Lab EuropeApollo.ioHinge

Tech Stack

Large language models (LLMs) with a model-agnostic architectureNo-code AI agents grounded in company knowledgeEnterprise data connectors and application integrationsEnterprise AI and knowledge-management search

Competitors

Docebo
360Learning
Absorb LMS

Key Investors

New Enterprise Associates, Menlo Ventures, NEA and others