Problem

Indonesia’s middle-downstream poultry supply chain is highly fragmented: SMEs, F&B chains, industrial buyers, and institutional kitchens often rely on multiple vendors, producing inconsistent quality, pricing, and fulfillment. Sekilo addresses the resulting operational and economic pain for foodservice buyers that need dependable, halal-compliant poultry without coordinating sourcing, processing, cold storage, and delivery themselves. The underlying category is attractive because protein has low wastage, long shelf life, strong demand, and meaningful profit margins, but the trade remains operationally inefficient and margin-sensitive.

The clearest use case is a caterer, restaurant chain, or other food business that needs poultry processed to a specific specification and delivered reliably at a flexible scale—from roughly 25 kilograms for a small buyer to 10 tons or more for a large one—without managing a fragmented supplier network.

Product / Service

Sekilo is an asset-light B2B poultry processing and distribution company. It sources poultry across Java, coordinates procurement, processes and customizes the product, manages cold-chain logistics, and delivers it through one operating layer rather than requiring customers to deal with separate vendors. Customization includes grading, curated cuts, marination, repackaging, and rebranding, while halal and NKF compliance, in-house quality control, and SOP-based processing are intended to make the product ready for a buyer’s kitchen, factory, or shelf.

The company also applies software and AI to negotiation, pricing, inventory, and demand planning, with the goal of automating repetitive workflows and protecting margins. For customers, the resulting value proposition is competitive pricing, consistent quality, low minimum order quantities, custom deliveries, nationwide reach, flexible financing through fintech partners, and a single point of accountability across the supply chain.

Market

Sekilo competes in Indonesia’s food-and-agriculture distribution market, specifically the fragmented middle and downstream of the poultry and halal-protein supply chain serving foodservice. Its buyers include catering SMEs, hotel and restaurant chains, industrial food operators, e-grocery startups, processed-meat factories, and institutional kitchens. The available evidence does not identify a single direct like-for-like rival; the primary competitive alternative appears to be the existing network of poultry distributors and multiple specialized vendors. Pitik is an adjacent poultry-tech comparator, but its publicly described emphasis is modernizing the end-to-end farm and farmer supply chain, whereas Sekilo focuses on downstream processing, fulfillment, and foodservice distribution.

Sekilo is an active Y Combinator Winter 2022 company with a reported team size of about 15, created through Dropezy’s 2023 pivot from quick-commerce grocery delivery into poultry processing and distribution. The company’s predecessor, Dropezy, raised a US$2.5 million Pre-Series A led by Forge Ventures; that is evidence of funded company lineage, not necessarily a separately disclosed Sekilo financing round. Sekilo clearly has an operating model and stated customer/order capabilities, but the sources reviewed do not disclose revenue, customer counts, order volume, or other hard post-pivot traction metrics, so it is best characterized as active and operating with traction details undisclosed rather than definitively pre-revenue.