Problem

Selia addresses the large access gap for Spanish-speaking mental-health care in Latin America. Its stated purpose is to meet the “unmet and growing demand” for services, in a region where the treatment gap for severe mental disorders is reported at 69.9% in Latin America and 66.8% in South America. The core pain is finding qualified, affordable, culturally and linguistically appropriate support without the friction of traditional in-person care. Selia also targets an employer problem: better emotional support can reduce absenteeism and improve workplace climate.

The killer use case is a Spanish-speaking person who needs a qualified psychologist quickly and wants to attend recurring one-on-one therapy remotely. Selia positions access as convenient and affordable, with sessions starting at COP 100,000 and appointments available by video from anywhere, making direct-pay therapy more reachable than many conventional options.

Product / Service

Selia is a technology platform and marketplace that connects users with accredited independent psychologists and psychiatrists for online care, primarily through video sessions. Users can browse a directory or answer questions to receive a personalized specialist match, then schedule sessions in a confidential online environment. The platform also extends beyond synchronous therapy into psychiatry, couples therapy, emotional coaching, nutrition, meditation, journaling, mood tracking, assessments, and structured programs for issues such as anxiety, depression, burnout, grief, and relationship breakups.

The delivery model combines direct-to-consumer care with a business channel for startups and enterprises. Consumers pay for sessions directly through the platform, while employers can offer Selia as an employee-wellbeing benefit. Selia’s advantage is convenience and breadth—a single Spanish-language destination for professional care and self-guided tools—while its disclosure makes clear that the professionals provide the services and Selia supplies the technology connecting users and specialists.

Market

Selia competes in digital health, specifically Spanish-language online therapy and virtual mental-health services, with both B2C and B2B distribution. The closest identified comparable is Terapify, another Spanish-speaking online therapy platform serving individuals and businesses; 1DOC3 is also identified as a Selia competitor. Selia’s focus is differentiated by its LatAm orientation, Spanish-language access, specialist matching, and combination of therapy, psychiatric care, coaching, and self-guided wellbeing tools.

The available evidence indicates that Selia is operating commercially rather than being merely pre-revenue: its B2C users pay directly, and its B2B channel has included enterprise clients such as Experian, Starbucks, and Habi. Its current site claims more than 600 certified psychologists, over 400,000 sessions, a 4.92/5 rating, first appointments in minutes, and 24/7 availability; PitchBook reports $425,000 raised from investors including Y Combinator, Amador Holdings, and 165 Global. No revenue, profitability, retention, or unit-economics figures are provided, so the scale claims show meaningful traction but do not establish financial performance.