About
tday builds AI software for software companies that turns product releases into on-brand launch videos, social graphics, advertisements, and automatically published marketing content. Its differentiation is that it drives the live product or an isolated pre-merge sandbox, producing real, continuously refreshed demos rather than one-time recordings or mockups.
Market
tday competes in AI-powered product-marketing and creative-automation software for software companies, converting product releases or live product flows into launch-ready demos, graphics, social posts, and ads. Its differentiation is an end-to-end, product-grounded workflow: it can connect to a Git repository or live site, drive and record the real application, automatically apply brand context, publish across channels, and measure results. The competitor set overlaps most directly with interactive product-demo platforms such as Supademo, Navattic, Storylane, Arcade, Walnut, Reprise, and Demostack, while tday positions itself more broadly around automated release-to-marketing production.
Software companies that ship frequent product updates, with product marketing, growth, design, and engineering stakeholders responsible for turning releases into demos and launch content. The strongest fit appears to be lean or growing software teams that want to automate work otherwise handled by in-house designers or freelancers.
At a Glance
Problem
Software companies can ship features and fixes faster than they can explain or market them, leaving users unaware of what changed. The conventional alternative is labor-intensive: product and marketing teams spend hours in design and editing tools, or pay freelancers and agencies to create demos, launch videos, social graphics, and ads. The resulting content can also become stale as the product UI changes. tday’s central use case is turning each release—especially a pull request or newly shipped feature—into a current, publishable launch package without adding a manual content-production bottleneck.
The pain is most acute for developer tools, APIs, B2B SaaS, fintech, and consumer software businesses that release frequently but have small product-marketing teams. A feature needs both an educational asset that shows customers how it works and a promotional asset that makes them care; without those, the economic value of the release is constrained by weak adoption, slower sales enablement, and missed organic distribution.
Product / Service
tday is an AI-powered, brand-aware launch-content service. Customers connect a GitHub repository or point tday at a live or staging website with a controlled demo account. For repository-connected products, tday provisions an isolated sandbox per pull request and captures the exact change; for website-connected products, it drives the real product flow and records the selected feature. It then produces an end-to-end demo video with narration and captions, a short promotional feature showcase, and matching graphics for social and other placements.
The workflow is designed to run automatically while retaining human control. Assets can be reviewed, edited, approved, held, or auto-published in native formats across channels, and tday can detect UI changes and re-record demos so they stay current. The benefit is a faster alternative to manual editing—tday says typical videos take minutes rather than the days associated with manual editing or an external editor—while preserving the customer’s colors, fonts, voice, and real product behavior. The service is sales-led, with illustrative pricing shown at $500 per month for Starter and $1,000 per month for Growth; the site says those figures are placeholders and that paid campaign execution is still coming soon, while organic publishing is available.
Market
tday competes at the intersection of AI product-demo software, product-marketing creative, video and image generation, and social publishing automation. Its stated use cases span developer tools and APIs, B2B SaaS, fintech, and consumer or mobile products. Adjacent competitors include Supademo for AI interactive product demos, Creatify for generating and optimizing video ads from product pages, and Pencil for AI-driven marketing production and governance. These products address parts of tday’s workflow, whereas tday’s differentiation is the connection between a real software release, automatically recorded product behavior, brand-matched launch creative, and distribution.
The company is early-stage rather than a scaled incumbent. Y Combinator lists tday.com as an active Spring 2026 company founded in 2026 with a two-person team in San Francisco, and the company says it is backed by Y Combinator. The strongest disclosed performance signal is company-reported creative reaching up to 8.3% CTR in early paid tests. The evidence does not disclose revenue or named paying customers, so tday should be characterized as an early commercial-stage company with initial testing and a sales-led offering, not as an established, demonstrably revenue-scaled business.
Founders & Leadership
Funding History
Y Combinator
Recent News
tday.com launched on Y Combinator’s Launch YC platform. The product turns GitHub repositories or websites into launch packages containing demo videos, feature showcases, on-brand graphics, and automatically published social content.
Y Combinator listed tday.com as an active Spring 2026 company. YC describes the product as an AI pipeline that converts software products and Git repositories into launch videos, social graphics, and ads.
tday’s product announcement describes a GitHub-repository workflow that creates isolated sandboxes, records walkthroughs of shipped changes, and posts demo assets back to pull requests. It also introduces automated, brand-matched launch graphics and native publishing across channels.
tday explains its product vision: every software release should ship with its own launch content, including recorded demos and on-brand graphics generated and published when the release ships.
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Get notified when they postBusiness Model
tday sells recurring software subscriptions priced by content-production volume: Starter is listed at $500 per month, Growth at $1,000 per month, and Scale is custom-priced with unlimited videos and seats. The company also describes a free Starter pilot, month-to-month Growth billing, annual Scale contracts, and notes that the displayed prices are illustrative placeholders.