Problem

Residential real-estate transactions are high-stakes but traditionally stressful, opaque, and expensive. HOMLI identifies a structural misalignment in conventional brokerage: agents are rewarded for speed and volume rather than the homeowner’s specific outcome. The economics are material: a published reference describes Greece’s standard commission as 2% for each party, plus 24% VAT, while HOMLI’s Spanish offering illustrates the potential saving as €10,500 in agent fees.

The clearest use case is a homeowner selling a property who wants the reach, negotiation support, and execution of a full-service agent without surrendering a large commission or accepting limited buyer exposure. HOMLI also addresses the corresponding buyer and renter pain: navigating visits, offers, screening, documents, and closing in a market where information and transaction support are fragmented.

Product / Service

HOMLI combines a digital real-estate platform with human transaction support and, increasingly, AI. Its free online valuation takes seconds, uses property characteristics and market information, and can show estimated value, rent potential, buyer demand, and related property data. For sellers and landlords, HOMLI promotes listings with professional photography and a listing strategy, distributes them to domestic and international buyers or tenants, and coordinates with other agents so the property can reach more demand.

For buyers, a HOMLI concierge supports the process from property visits through offer negotiation and document completion. In Spain, HOMLI’s February 2026 proposition introduces “Jose,” an AI agent positioned to reach active and international buyers, avoid the incentives of traditional agents, and perform the end-to-end work without a seller commission. The resulting benefit is a lower-cost, more transparent transaction with broader reach, while retaining specialist support for complex negotiations and closing.

Market

HOMLI competes in European residential proptech and online real-estate brokerage, spanning property valuation, selling, buying, and renting. Its alternatives include traditional local agencies and digital property platforms; third-party competitive listings name Lazudi, Kaaja, and idealista, while another market profile places Compass, QuintoAndar, and Purplebricks in its broader competitive set. HOMLI’s differentiation is the combination of marketplace reach, valuation data, transaction services, and an AI-led attempt to automate the broker.

The company appears to be an operating business rather than pre-revenue. It launched in 2022 through Y Combinator and is listed as active; HOMLI reports more than 900,000 homeowners, buyers, and tenants helped, over 2 million completed valuations, presence across seven countries, and more than 9,000 homeowners per month seeking buyers through the platform. A third-party profile estimates 2024 revenue at $3 million and a 20-person team, although the corpus does not provide audited financials or independently verified transaction volume, so the strongest evidence of traction remains HOMLI’s reported user, valuation, and demand metrics.