Problem

Stratify addresses the cost and delay of conventional user research, where teams may ship features based on assumptions rather than reliable insight. The consequences can be severe: failed features, user churn, and millions of dollars wasted. Its central use case is rapid product validation—answering questions such as whether users understand a new checkout flow, prefer one prototype over another, or will respond to a proposed pricing model before a team commits engineering and marketing resources.

Product / Service

Stratify is an AI-powered user-research platform that automates the process from study design and participant recruitment through interviews, analysis, and reporting. A team describes its research question or uploads product materials; Stratify generates an interview framework, matches participants by demographic or behavioral criteria, and has AI agents conduct dynamic interviews at scale, including follow-up questions based on each participant’s responses.

The platform then analyzes the interview data in real time, allowing users to search conversations semantically, chat with the research corpus, and generate reports or presentations. Stratify positions this as a way to obtain authentic, actionable feedback in hours rather than weeks and to let product, UX, and marketing teams run more research without the manual coordination and analysis burden of traditional methods.

Market

Stratify competes in AI-powered user research and UX-research software, with an adjacent position in conversational intelligence. Its named competitors include UserTesting, Lookback, and Maze: UserTesting offers a broad human-insights platform and participant panel, Lookback emphasizes live and recorded interviews and usability testing, and Maze focuses on rapid design testing. Stratify’s differentiation is the attempt to automate the full research workflow with agentic AI rather than simply provide testing or interview-recording tools.

The company was founded in 2025, is listed by Y Combinator as an active Spring 2025 company, and has public customer-testimonial evidence but no disclosed customer count in the sources reviewed. PitchBook lists a completed $500,000 accelerator/incubator deal with Y Combinator, while GetLatka estimated 2025 revenue at $330,000 ARR; because the revenue figure is an external estimate rather than a company-reported metric, Stratify should be viewed as an early commercial startup with some reported traction, not conclusively as either pre-revenue or a scaled business.