- Specialization
- Not classified
- Business
- Software Applications
- Market
- Retail
- Ecosystem
- Applications
- Customers
Small Businessesand 1 more customers valuesLess
- Enterprises
More details
- Organization type
- Commercial Company
- Ecosystem
- Applications
- Business
- Software Applications
- Specialization
- Not classified
- Market
- Retail
- Customers
- Small Businesses, Enterprises
- Delivery models
- Hosted Software
- Revenue models
- Subscription, Usage Based
- Listing status
- Not classified
- Latest equity round
- Pre Seed
- Reported funding amount
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About
Promi builds an AI-powered platform that helps e-commerce merchants optimize pricing and personalize discounts. Its software dynamically updates offers, varies discounts by product and customer, and improves discount communication across websites to increase revenue, clear inventory, and protect margins.
Market
Promi competes in AI-driven e-commerce discount optimization, personalized pricing, promotion management, and retail personalization. It positions itself around real-time, shopper–product-level offers that optimize profit and margin rather than applying blanket discounts, differentiating through automated AI discount decisions combined with custom targeting, on-site discount UX, Shopify distribution, and built-in A/B testing.
Promi targets e-commerce merchants and consumer brands, particularly Shopify stores, ranging from small businesses to brands with $100M+ in scale. Its likely buyers are e-commerce, growth/marketing, pricing, and revenue leaders seeking to improve conversion, clear inventory, and protect gross margin without relying on blanket discounts.
At a Glance
Problem
E-commerce merchants commonly spend 5–10% of gross merchandise value on discounts to acquire customers, run holiday and promotional campaigns, hit sales targets, or clear inventory. Yet the choice of discount is often guesswork: even more sophisticated retailers typically lack the time and tools to optimize offers at the product-and-shopper level or update them as order trends change. The economic pain is margin leakage from blanket promotions and unnecessary discount depth, while the core use case is clearing slow-moving inventory and converting price-sensitive shoppers without giving every visitor the same deal.
Product / Service
Promi is an AI-powered pricing and discount-optimization platform delivered primarily through a Shopify app. It uses visitor views, traffic source, transactions, browsing and purchase behavior, and product economics to predict price sensitivity and select more profitable offers. Merchants can specify the desired volume, timeframe, and pricing guardrails; Promi then monitors performance and dynamically adjusts discounts, varying offer values across products while presenting them through discount codes, deep links, price strikethroughs, and other on-site messaging.
The product combines AI-powered discounts with custom targeting, A/B testing, and discount UX tools. It is designed to selectively discount hesitant shoppers, reduce blanket promotions, improve conversion, and sell clearance inventory without increasing the average discount rate. The Shopify app advertises self-serve setup in about 10 minutes, a free trial, and plans starting at $99 per month, with usage-based charges above the included revenue quota.
Market
Promi competes in AI-powered e-commerce pricing, promotion optimization, and personalized-discount software, initially with a Shopify-oriented SaaS distribution model. Crunchbase lists Klaviyo, Segmentify, and Bold Commerce as possible competitors; these span adjacent e-commerce marketing, customer-personalization, and commerce-enablement capabilities, while Promi’s sharper differentiation is automated discount depth and product-shopper-level pricing optimization.
The company appears to have moved beyond a purely pre-revenue concept: its website claims to be trusted by more than 100 brands, its Shopify app is commercially available from $99 per month, and the app shows eight reviews, all five stars. Y Combinator lists Promi as an active Summer 2024 company founded by a two-person team in San Francisco. The available evidence does not disclose revenue or ARR, so the strongest conclusion is early commercial traction with meaningful customer adoption but unquantified financial scale.
Founders & Leadership
Funding History
Y Combinator
Recent News
Y Combinator featured Promi as an AI-powered platform that helps ecommerce merchants dynamically update discounts, vary offers by product, and communicate personalized savings through website pricing components. The announcement also notes that Promi is available through the Shopify App Store.
Fondo covered Promi’s launch and described its AI tools for dynamically updating discounts, clearing inventory without over-discounting, varying discount values across products, and improving discount presentation on ecommerce sites. The article also noted Promi’s availability on the Shopify App Store and identified founders Peter Moot and Jiaxin Lin.
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Get notified when they postBusiness Model
Promi sells its platform through a recurring subscription and usage-based model. Its Shopify plan starts at $99 per month, covering $10,000 of Promi-attributed revenue, with revenue above that billed at 1%.