Problem

Viva Labs addresses the difficulty and expense of producing effective short-form social-media video ads. Brands and agencies have traditionally faced expensive ad agencies and a cumbersome creative process, while standalone AI video tools often produce weak scripts, poorly curated voiceovers, raw avatar footage, and videos without compelling B-roll, transitions, or layouts. Effective creative also requires understanding audience personas, trending content, competitor ads, and repeated testing of hooks, actors, calls to action, B-roll, and aspect ratios.

The primary use case is helping a brand quickly turn a product into multiple testable ads for channels such as Meta, TikTok, and YouTube. The economic promise is to reduce the cost and cycle time of creative production while making it practical to generate more variations and improve the odds of finding ads that convert.

Product / Service

Viva Labs is a self-serve, web-based suite of AI agents for social-media video advertising. A user can provide a product URL, after which a Research Agent studies the target audience, the company’s ad account, and winning ads in the category to produce creative concepts, scripts, and storyboards. A Creation Agent generates UGC- and B-roll-style ads or repurposes existing video, while an Analyst Agent identifies opportunities for additional creatives and performance improvement.

The product combines AI influencers and multilingual production with automated editing, B-roll matching, layouts, captions, branding, and rapid A/B variation generation. Its stated benefit is to let brands and agencies produce on-brand, professionally assembled ad creatives in minutes rather than coordinating a costly, manual production workflow.

Market

Viva Labs competes in generative AI software for video creation and advertising creative automation, with a narrower focus on performance-oriented short-form social ads. Its positioning overlaps with video-generation and avatar platforms such as ElevenLabs, HeyGen, and Synthesia, as well as broader AI ad-creative tools such as AdCreative.ai. Viva differentiates itself by combining audience and competitor research, script development, video generation, editing, and creative analysis in one advertising workflow.

The company is a YC W22 startup and public company-profile data records a $500,000 pre-seed round from Y Combinator in April 2022. Its current ad-agent product was publicly launched in 2025 with a self-serve app, and the founders said their prior agency work had supported millions of dollars in ad spend; example ads were shown for brands including Roundabout, Officely, and Butternut. These are meaningful early traction signals, but the available evidence does not disclose revenue, paying-customer counts, or conversion metrics, so its commercial scale cannot be determined from the public record.