Problem

Zatanna addresses the software-access bottleneck facing AI agents. Much of the business software companies rely on—including ERPs, insurance and benefits portals, marketplaces, logistics systems, and other operational websites—has no usable API. AI companies therefore resort to browser automation, forcing agents to navigate screens, manage logins, wait for pages, and cope with changing interfaces. The result is slow, brittle automation that breaks when workflows change and consumes engineering time that could otherwise go toward the product.

The core use case is enabling vertical and operational AI agents to complete consequential tasks inside legacy systems. Zatanna’s founders encountered this firsthand in dental technology, where they had to work across insurance-payer dashboards and legacy dental-practice software. Similar applications include customer-support agents looking up orders or processing refunds, and agents operating in logistics, healthcare, hospitality, and other high-throughput environments.

Product / Service

Zatanna turns a human-completed software workflow into a production API. A user walks through the workflow once while Zatanna observes the underlying network traffic, including authentication, session behavior, request sequencing, and API calls. It then reconstructs that flow and exposes it through a clean, parameterized endpoint that an AI agent or internal tool can call directly.

The service manages the operational complexity below the endpoint, including stateful authentication, MFA, session refresh, retries, re-authentication, proxy and anti-bot infrastructure, monitoring, and automatic repair when backend behavior changes. By working at the network layer instead of clicking through a browser, Zatanna promises millisecond-scale calls, structured data rather than scraped HTML, lower operating cost, and integrations that are easier to maintain at scale.

Market

Zatanna competes in the emerging infrastructure market for agent-accessible software: part API enablement, part workflow automation, and part RPA replacement for systems that lack modern interfaces. Its direct alternative is conventional browser automation, while adjacent competitors include RPA incumbents such as UiPath, Automation Anywhere, and Blue Prism, as well as newer AI-automation products such as Relay.app, Bardeen, and Stagehand/browser-automation tooling. Zatanna differentiates by reverse-engineering request flows and delivering network-layer APIs rather than maintaining UI scripts.

The company is early but appears commercially active. Y Combinator lists it as an active Winter 2026 company founded in 2025, and Zatanna says it is already supporting customers for whom throughput or reliability is mission-critical, including high-volume consumer platforms and logistics. Third-party company databases report a $500,000 seed round, while public records do not disclose a revenue figure or named customer list; accordingly, the evidence supports an early commercial startup with initial customer traction, not a scaled business.