Companies

BiggerPicture

biggerpicture.co

BiggerPicture automates freight appointment scheduling across shippers, carriers, warehouses, and facilities through one shared network.

HQEncinitas, California, United States
Employees1-50
Jobs checked 4d ago
Specialization
Not classified
Business
Software Applications
Market
Transportation
Ecosystem
Not classified
Customers
Enterprises
More details
Organization type
Commercial Company
Ecosystem
Not classified
Business
Software Applications
Specialization
Not classified
Market
Transportation
Customers
Enterprises
Delivery models
Hosted Software
Revenue models
Not classified
Listing status
Not classified
Latest equity round
Not classified
Reported funding amount
Not classified

About

BiggerPicture builds a B2B freight-appointment network and cloud SaaS that automates pickup and delivery scheduling for shippers, carriers, brokers, consignees, trucking companies, warehouses, and facilities. Its differentiator is a single shared shipment record with native views for different supply-chain participants, connected across scheduling channels and enhanced with AI and automation.

Market

BiggerPicture competes in logistics SaaS, specifically freight appointment scheduling, dock management, and multi-party supply-chain coordination. It positions itself as a freight appointment network that complements rather than replaces a TMS or YMS, connecting carriers, shippers, and facilities on one live shipment record. Its main differentiation is cross-party coordination and automation— including Bookr, shared compliance data, real-time updates, and 30+ integrations—rather than a single-party dock scheduler or visibility tool.

Target Customers

BiggerPicture targets logistics and supply-chain operators: brokerages, asset-based carriers, 3PLs, warehouses, distribution centers, manufacturing and cold-chain facilities, plus brands, manufacturers, retailers, and distributors that own freight. Its strongest technical fit appears to be larger transportation providers with proprietary TMS software, while operations, transportation, warehouse, and supply-chain teams are the primary users and buyers.

At a Glance

Problem

BiggerPicture solves the fragmented, manual process of scheduling freight pickup and delivery appointments. The company says 75% of shipments are still scheduled by phone or email, while siloed workflows mean fewer than 1% can be handled without human intervention. Carriers spend minutes re-entering each load across facility portals, shippers often learn about problems only after they occur, and facilities lack a shared view of arriving trucks. The economics are direct: repetitive portal work consumes operations headcount, missed or unconfirmed appointments damage on-time performance, and detention becomes a costly dispute after the fact.

The clearest use case is a carrier or broker that must book thousands of appointments across many facilities and channels. Instead of having an employee log into each portal, retype load information, find a slot, and confirm it one appointment at a time, the operation can automate routine bookings and focus staff on exceptions. A closely related facility use case is preventing detention and dock disruption by seeing check-ins, no-shows, reschedules, and appointment status in real time.

Product / Service

BiggerPicture is a B2B SaaS freight appointment network built around one shared shipment record with three native views: carriers see the load, shippers see the order, and facilities see the stop. Each party works in the interface appropriate to its role, while an update by one side propagates to the others immediately. The product connects to existing portals and systems rather than requiring a rip-and-replace, and the company says users can plug in and act on the same live record in days.

For carriers, the platform provides one workspace across facilities and portals, with Bookr automating appointments that meet predefined rules and surfacing exceptions for people. For shippers, it provides live status, carrier compliance scorecards, and visibility into detention exposure. For facilities, it combines dock scheduling, appointment triage, QR-code self-check-in, yard workflows, and live detention alerts. The claimed benefit is a shared operational record that reduces re-keying and reconciliation while allowing each participant to manage its own workflow.

Market

BiggerPicture competes in logistics software, specifically the intersection of freight appointment scheduling, dock management, yard operations, and supply-chain visibility. Its positioning is distinct from a traditional TMS, YMS, or single-facility dock scheduler: those products generally serve one party, whereas BiggerPicture aims to coordinate carriers, shippers, and facilities on the same appointment record. Relevant alternatives and adjacent competitors include Opendock, Conduit, FourKites, Building Intelligence, C3 Solutions, Kaleris, and Yardview.

The company appears operationally tractioned rather than demonstrably pre-revenue: its public materials report more than 65,000 appointments scheduled monthly, more than 45,000 verified facilities, over 30 live integrations, and a 93% network-wide scheduling success rate. YC lists BiggerPicture as active, founded in 2019 and part of its Summer 2022 batch; third-party funding profiles report $500,000 raised in one 2022 seed round. The available evidence does not disclose revenue or a paid-customer count, so revenue status cannot be established from the public materials reviewed, but the network and usage metrics indicate meaningful live adoption.

Founders & Leadership

Deema Succar AdadaFounder
Co-founder and CEO
Guillaume Lo ReFounder
Co-founder and CTO

Funding History

2022-06
Seed$500K

Y Combinator

2025-06
Later Stage VCUndisclosed

Recent News

2025-12-03product_launch
The ROI of Scheduling Automation and Intelligence

BiggerPicture explained that scheduling automation can save 65%–80% of representatives’ scheduling time while capturing operational data that improves future appointment decisions. The article positioned intelligence and continuous improvement as longer-term benefits beyond basic time savings.

2025-11-17partnership
We attended the TIA 2025 Technovations Conference

BiggerPicture announced its attendance at the TIA Technovations Conference, where CEO Deema Adada presented the company’s solution as an official Technovator. The company reported positive product feedback, new conversations, and emerging partnership opportunities, but did not name a finalized partner.

2025-08-07product_launch
TMS Transition Advice

BiggerPicture discussed how automation can continue learning and scheduling during a TMS transition, then be connected to the replacement TMS when ready. The article presented this portability as a way to avoid interrupting automation benefits during system changeovers.

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Business Model

BiggerPicture monetizes paid access to its B2B SaaS platform for shippers, carriers, trucking companies, warehouses, and facilities through a sales-led contact-sales model. Public evidence does not specify whether pricing is subscription-based, per appointment, or usage-based.

Products

Freight Appointment Network: a shared shipment record with carrier, shipper, and facility viewsBookr automated appointment-scheduling engineCarrier End-to-End Scheduling workspaceShipper Execution PlatformFacility Dock Management and dock/yard scheduling

Customers

RefrescoKnight-SwiftCostcoHome DepotPublixSyscoAldiAmazon

Tech Stack

AI-powered scheduling and automationOpenAPI/API integrationsTMS-embedded scheduling widgetReal-time shared shipment-record architectureCloud-based dock-management and scheduling SaaS

Competitors

Building Intelligence
Conduit
Opendock
MobileDOCK
DataDocks
EasyDocking