Problem

Captions addresses the time, skill, and production bottleneck involved in making polished video for social media, marketing, and audience growth. Its core pain point is that conventional editing depends on a complex manual timeline and specialized effort; Captions positions itself as requiring “no editing” for small-business marketing videos. The main use case is enabling small businesses, creators, and UGC influencers to turn an idea—or a script and avatar—into ready-to-share social content and ads without a camera crew or professional editor. The economics are therefore primarily about reducing the labor and production cost of repeated video creation, while offering a subscription alternative to hiring editing help.

Product / Service

Captions is an AI video generator and editor delivered through its app and online editing experience. Users can create fully produced videos, edit through prompts or one-tap tools rather than a traditional timeline, automatically generate captions and subtitles, and create videos without filming by writing a script and selecting an AI avatar. They can also create an AI Twin from uploaded footage, a short recording, or a selfie, allowing the same digital persona to be reused across different topics.

The benefit is faster, more accessible video production: AI handles much of the editing and generation work, while users retain control over the idea, script, avatar, and requested changes. The business model is freemium and subscription-based, with a free tier and paid credit plans; the Basic plan is listed at $9.99 per month for 200 credits, with higher tiers for heavier generation and editing usage.

Market

Captions competes in AI-assisted video creation and editing, at the intersection of short-form social video, creator tools, small-business marketing software, and generative-avatar video. Practical substitutes include CapCut, which competes as a free mobile editor, and Submagic, which focuses on short-form videos, captions, and B-roll. The broader competitive set also includes conventional online video editors and specialized avatar-generation tools, but Captions differentiates by combining editing, generation, captions, prompt-based workflows, and reusable digital twins in one product.

The company is well beyond pre-revenue in product traction, although the evidence does not disclose revenue. More than 20 million people use Captions, and the company announced $60 million in Series C financing in July 2024, bringing total funding to $100 million. The corporate entity rebranded from Captions to Mirage in September 2025, while Captions remains the named content-creation and editing platform, so the relevant current framing is Captions as Mirage’s flagship consumer and business video product.