Problem

As AI assistants become discovery channels, marketing teams lack reliable visibility into how their brands appear in ChatGPT, Perplexity, Gemini, and other generative search experiences. Conventional analytics undercount this influence because an AI recommendation often produces no click, after which the user may search for the brand separately or visit its URL directly; the resulting traffic is credited to Google or direct channels rather than the AI source. The commercial pain is therefore both lost attribution and the risk that competitors become more visible, more highly ranked, or more positively described in answers that shape purchase decisions.

The main use case is helping a brand identify the high-value prompts where it needs to appear, then diagnose visibility gaps and the sources influencing AI answers. Peec positions this as a way to turn AI-search insights into new customers, with marketers able to see whether they are being mentioned, how prominently they are positioned, and what sentiment or citations accompany the mention.

Product / Service

Peec AI is a SaaS analytics platform for marketing teams and agencies. Users set up and organize important prompts, use AI-suggested prompts and search-volume data to prioritize opportunities, and track brand visibility, position, sentiment, and competitor performance across AI models, countries, and projects. The product also surfaces commonly cited sources so teams can decide whether to pursue content, editorial, or digital-PR actions that may improve their presence in AI answers.

The delivery model combines self-serve plans and enterprise sales, with reporting and API capabilities for integrating results into existing workflows. Its benefit is an operational feedback loop: monitor how AI systems frame the brand, benchmark it against competitors, identify the prompts and sources that matter, and produce reports or automate analysis rather than relying on opaque, unmeasurable AI referrals.

Market

Peec competes in the emerging AI-search analytics and generative-engine-optimization market, adjacent to marketing technology, SEO, answer-engine optimization, and digital PR. Its closest named alternatives include Profound, Semrush, and Similarweb; Peec’s comparison materials position it as a more accessible, analytics-first option, while Profound is described as a more premium platform with broader content-generation and optimization capabilities.

The company is clearly post-revenue rather than pre-revenue. Peec says it launched in February 2025, onboarded more than 1,300 brands and agencies—including n8n, Attio, ElevenLabs, Chanel, TUI, Axel Springer, Peak Ace, and DEPT—and reached more than $4 million ARR by November 2025 while adding over 300 customers per month. It also announced a $21 million Series A in November 2025, bringing total funding to $29 million, and a May 2026 report states that ARR had surpassed $10 million, indicating rapid early adoption in a newly forming category.