About
Siftly builds a generative-engine-optimization platform that helps B2B, DTC, and e-commerce brands improve how AI systems describe and recommend them. It tracks visibility across AI engines, identifies content and citation gaps, generates optimized content, and connects AI-search performance to traffic, leads, and revenue.
Market
Siftly competes in the emerging AI-search visibility, Generative Engine Optimization, and AI-shopping optimization market, helping brands become cited, mentioned, and recommended across AI answer engines and shopping experiences. Its positioning combines two product lines—AI answers and AI shopping—with a closed-loop workflow spanning insights, corrective actions, GEO content, experimentation, and measurement of traffic, leads, and revenue, rather than limiting the product to visibility monitoring.
Siftly serves growth-oriented B2B SaaS, software and services, healthcare, fintech, education, DTC, and e-commerce brands. Its likely buyers are marketing, content, SEO/Growth, and revenue teams seeking to improve AI-search visibility and connect it to traffic, leads, and revenue; the available evidence does not establish a specific company-size threshold.
At a Glance
Problem
As buyers increasingly research, compare, and make purchase decisions through AI answers rather than conventional search bars, brands risk being omitted, mischaracterized, or displaced by competitors in ChatGPT, Gemini, Perplexity, Google AI Overviews, and AI shopping results. The pain is both strategic and economic: weak AI visibility can mean lost discovery, traffic, leads, pipeline, and revenue, while companies lack a clear way to understand which sources AI trusts or what content drives recommendations.
The core use case is helping a brand become the company AI mentions or the product AI recommends when a prospective customer asks a research, comparison, or shopping question. This is especially relevant for B2B SaaS and other service businesses competing for consideration, as well as DTC and e-commerce brands competing for product recommendations.
Product / Service
Siftly is an AI-search visibility and Generative Engine Optimization platform. Customers create a workspace, provide their brand and domain, and enter prompts reflecting real customer questions. Siftly then analyzes how the brand appears across multiple AI platforms, benchmarks competitors and sources, identifies content, citation, and authority gaps, and recommends actions to improve visibility. Its platform also generates GEO-optimized content structured and cited for AI responses, supports experiments comparing content strategies, and connects visibility with traffic, leads, pipeline, and revenue rather than treating rankings as the end goal.
The delivery model appears to combine a self-serve product with a free, no-sign-up audit and an ongoing workspace for monitoring and optimization. It covers two related surfaces: written AI answers for research and purchase decisions, and AI shopping results for product discovery. The intended benefit is a measurable AI-acquisition channel, with the company claiming that customers can achieve material visibility gains in under 30 days.
Market
Siftly competes in the emerging AI search optimization, Generative Engine Optimization, and AI-commerce visibility market. Its positioning spans both answer-engine optimization for software, services, healthcare, fintech, and education, and product recommendation optimization for DTC, e-commerce, beauty, wellness, and supplements. The available research does not identify specific direct competitors by name, so the most defensible comparison is against other tools and agencies that monitor or improve brand visibility in generative search and AI shopping systems.
Siftly is not pre-revenue according to the available evidence. Its site lists customers including ContractsAI, Bird, Quivly, KIWABI, Domu, appsmith, and others, and reports customer outcomes such as Domu moving from no meaningful AI-search visibility to a stated rank of #9 and KIWABI growing ChatGPT revenue 3.5x month over month. The company says it is backed by Y Combinator, directory data classifies it as a seed-stage Gurugram SaaS/AI company with Titan Capital and Y Combinator funding, and a third-party estimate placed annual revenue at approximately $330,000 in September 2025; that estimate and the customer-reported outcomes should be treated as directional rather than independently audited.
Founders & Leadership
Funding History
Y Combinator, TDV Partners, Titan Capital
Recent News
Siftly’s free AI Visibility Checker provides a 0–100 score based on how a brand performs when queried across major AI platforms.
Tracxn’s July 2026 company profile identifies Siftly as a seed-stage company and reports that it has raised $500K in funding.
Siftly compares its AI-search offering with Writesonic, emphasizing published content, earned citations, and AI-shopping visibility managed end to end.
Press coverage reports that Maruti Suzuki onboarded Siftly alongside four other startups. Siftly will work on generative-AI tools intended to improve Maruti’s brand visibility.
The announcement names Siftly as one of five startups selected by Maruti Suzuki India to co-create technology-driven initiatives, alongside MiniMines, Easework AI, Sarvam AI, and CodeMate AI.
Siftly’s guide explains why brands should monitor mentions in AI-generated search results, which metrics to track, and how to improve visibility across platforms such as ChatGPT and Perplexity.
Siftly published a 2026 comparison of AI brand-monitoring tools. The article discusses mention and visibility tracking, including Semrush AI Visibility, and distinguishes tracking visibility gaps from addressing them.
Siftly’s comparison says its platform tracks where brands rank in AI answers and helps improve those rankings through generative-engine-optimization content and experimentation.
Siftly published a pricing comparison of AI-visibility tools, noting that the market ranges from free tiers to roughly $499 or more per month for enterprise platforms.
Siftly published guidance on optimizing content for citations in AI search and describes its generative-engine-optimization platform as helping businesses understand how major language models perceive their brands.
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Get notified when they postBusiness Model
Siftly monetizes through subscription-based SaaS plans, most explicitly for Siftly Shopping. Customers can start with a free trial, then upgrade to Starter, Growth, or Enterprise plans; billing is handled through Shopify Managed Pricing or Stripe.