Problem

As buyers increasingly research, compare, and make purchase decisions through AI answers rather than conventional search bars, brands risk being omitted, mischaracterized, or displaced by competitors in ChatGPT, Gemini, Perplexity, Google AI Overviews, and AI shopping results. The pain is both strategic and economic: weak AI visibility can mean lost discovery, traffic, leads, pipeline, and revenue, while companies lack a clear way to understand which sources AI trusts or what content drives recommendations.

The core use case is helping a brand become the company AI mentions or the product AI recommends when a prospective customer asks a research, comparison, or shopping question. This is especially relevant for B2B SaaS and other service businesses competing for consideration, as well as DTC and e-commerce brands competing for product recommendations.

Product / Service

Siftly is an AI-search visibility and Generative Engine Optimization platform. Customers create a workspace, provide their brand and domain, and enter prompts reflecting real customer questions. Siftly then analyzes how the brand appears across multiple AI platforms, benchmarks competitors and sources, identifies content, citation, and authority gaps, and recommends actions to improve visibility. Its platform also generates GEO-optimized content structured and cited for AI responses, supports experiments comparing content strategies, and connects visibility with traffic, leads, pipeline, and revenue rather than treating rankings as the end goal.

The delivery model appears to combine a self-serve product with a free, no-sign-up audit and an ongoing workspace for monitoring and optimization. It covers two related surfaces: written AI answers for research and purchase decisions, and AI shopping results for product discovery. The intended benefit is a measurable AI-acquisition channel, with the company claiming that customers can achieve material visibility gains in under 30 days.

Market

Siftly competes in the emerging AI search optimization, Generative Engine Optimization, and AI-commerce visibility market. Its positioning spans both answer-engine optimization for software, services, healthcare, fintech, and education, and product recommendation optimization for DTC, e-commerce, beauty, wellness, and supplements. The available research does not identify specific direct competitors by name, so the most defensible comparison is against other tools and agencies that monitor or improve brand visibility in generative search and AI shopping systems.

Siftly is not pre-revenue according to the available evidence. Its site lists customers including ContractsAI, Bird, Quivly, KIWABI, Domu, appsmith, and others, and reports customer outcomes such as Domu moving from no meaningful AI-search visibility to a stated rank of #9 and KIWABI growing ChatGPT revenue 3.5x month over month. The company says it is backed by Y Combinator, directory data classifies it as a seed-stage Gurugram SaaS/AI company with Titan Capital and Y Combinator funding, and a third-party estimate placed annual revenue at approximately $330,000 in September 2025; that estimate and the customer-reported outcomes should be treated as directional rather than independently audited.